This Is How The Rock Band Train Managed To Sell Millions Of Bottles Of Wine For Charity

A glass of Drops of Jupiter anyone?

1. So you all know the band Train right? “Drops of Jupiter”, “Drive By” and “Hey, Soul Sister” have all been extremely popular tracks around the world.

Ben A. Pruchnie / Getty

What you may not know is the group from California also make some rather tasty wine.

2. See.

BuzzFeed / Via Richard James

3. In fact they make quite a lot of different varieties of wine.

4. And at a tasting event last week I got to try some.

BuzzFeed / Via Richard James

Lead singer Patrick Monahan told me the band had come up with the idea of making wine for their fans around four or five years ago.

5. “We’re a San Francisco band so we started thinking about ‘we need to create a culture for people to grasp onto the band’ and in America and there’s one place to make good wine – and that’s northern California.”

“So we thought how can we bring this to our fans around the country and earn money for our favourite charity, which is called Family House in San Francisco, which houses lower-income families and sick kids who need to go to a hospital and that combination really worked out.”

6. So far around two and a half million bottles of the band’s wine have been sold, raising considerable amounts of money for the charity.

BuzzFeed / Via Richard James

“The wine business is not a money-making business, for some reason we’ve been very fortunate and blessed,” Monahan added.

7. Along with Monahan, Train’s lead guitarist Jimmy Stafford takes a keen interest in the wine, created with San Francisco wine company.

8. Here he is talking about how the wine is made.

9. Monahan revealed the band is due to release a sixth variety next month.

BuzzFeed / Via Richard James

The wine will be called Bulletproof Picasso Sauvignon Blanc, to coincide with the band’s new album released next month.

10. Not content with selling millions of bottles of wine to raise money for a worthy cause, the band also makes its own chocolate…

And Monahan is hoping to buy a winery in northern California to create a “destination” for fans of the band.

11. Rock music and wine. Who would have thought?

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