Stuart Baggs, a former contestant on the BBC show The Apprentice, has been found dead on the Isle of Man.
"This morning at 0900hrs the emergency services were made aware that a male, now known to be Stuart Baggs, 27 years of age, was found dead at his home address in Douglas, Isle of Man," a spokeswoman at Isle of Man Constabulary said in a statement.
A spokesperson at Bagg's firm, Blue Wave Communications, also confirmed the news to BuzzFeed News this afternoon.
The police spokeswoman said officers were not treating Bagg's death as suspicious "but obviously this has been an unexpected and sudden death".
"Investigators will be continuing to conduct enquiries on behalf of the coroner but we are unable to say at this time why he died," she added. "We can also confirm that there was nothing in his room or anything about his condition that indicates to us any cause of death."
Baggs became one of the youngest contestants on The Apprentice when he appeared on the show in 2010, aged 21.
Lord Sugar, the host of The Apprentice, paid tribute to Baggs.
terrible news Stuart Baggs has died. My sincere condolances to his family and friends RIP one of the stand out characters of the apprentice
As did previous contestants on the show.
Just heard the sad news that Stuart Baggs has died. His "I'm a whole field of ponies" line was one of my fav ever from The Apprentice. RIP x
Devastated to hear about #stuartbaggs. One of the best on #TheApprentice and someone who ruled the boardroom. RIP
Radio 1 DJ and TV personality Matt Edmondson has also tweeted about Baggs.
Really sad news about Stuart Baggs. I loved him on The Apprentice and he helped me out with some radio bits too. He was a really nice guy.
Stuart Bagg's sister, Charlotte, has released a statement on Facebook saying their family's world has been "shattered apart".
"Today my dearest brother Stuart Baggs gained his wings. To say we are all shocked and devastated is an understatement," she said.
"Love him or hate him, he touched many people's lives from his TV antics to his amazing work with Bluewave Communications.
"This week he unveiled plans that would have revolutionised the industry, now our world has been shattered apart. He was the biggest character and will leave the biggest hole behind.
"Not knowing what or why makes it all the harder. Can't explain how proud I am of him.
"He was the King of following his dreams and making them happen. I love you so much! Rest in Peace baby brother, rest easy your journey is over xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx."