In case you hadn't heard, British YouTube sensation Zoe Sugg has a new book out.
So obviously the 24-year-old from Brighton is conducting a series of book signings around the UK to meet her loyal fans.
This is the sort of thing the lucky few who got tickets are seeing:
And this:
Some people had absolutely no idea what was going on at the Bluewater shopping centre on Wednesday night.
Others were beyond upset at missing out on the chance to meet Zoella when they found out she was there.
Those who did meet her in Kent and Glasgow were seriously emotional.
Oh dear.
Some of Sugg's fans made pictures for her.
Or created personalised notebooks.
Some even gave her Pop-Tarts.
Basically, she got given a lot of stuff.
Sugg and her close-knit group of YouTube friends have become internet superstars over the last couple of years and are now some of the most influential presenters in the country.