Sure, it’s “just a cookie”. Is it curing cancer or the common cold? No. But if prostitution is the world’s oldest profession, then advertising is the second oldest. And if you poo-poo advertising because you think it has no impact on society, then you haven’t been paying attention to the world around you. As far as Oreo moving its brand forward with that lightning-fast post, I’m betting it did. I admit to being one of the first to see it, compliment them on that speed, and sharing it. It was bloody brilliant. To say that Oreo is iconic because it’s a good cookie and backed by Kraft is to marginalize what Oreo’s been doing with their brand over the last couple of years. Have you forgotten the “rainbow Oreo” that they posted for Gay Pride, last year? That one picture generated more controversy than I’ve ever seen - centered around a fictional cookie. People who had never even thought about Oreos became Oreo-lovers. People who had purchased them their whole lives became Oreo-haters. It was a wonderful piece of craftsmanship from a company and a team of advertisers who are willing to jump into the pool, as opposed to those who never make waves and therefor never become the subject of conversation. So, Bravo to Oreos and 360i, for not only being in the room, but also positioning themselves as news.