IEEMA Welcomes UDAY, The New Scheme To Rescue Discoms
Scheme to revive power sector, a very positive move by the government
Scheme to revive power sector, a very positive move by the government
When home-shopping and e-commerce players in the market are offering deals and discount to attract customers, Korea based home-shopping giant, Shop CJ, has taken a different approach. The differentiating strategy is to offer products associated with trendy lifestyle, which aims to improve the lifestyle of people by helping them shop a new trend. As a part of rebranding initiative, the company created its first TV commercial, directed by the national award-winner Pradeep Sarkar. The film conveys company’s new philosophy and brand identity. It shows the name of Star CJ alive being changed to Shop CJ.
On the eve of Mothers’ Day, children’s fashion brand ‘Little Kangaroos’ launches “Mother by Choice” campaign, a platform which focuses on mothers of specially-abled children. In next six months, the company will offer its retail outlets in Mumbai, where the mothers can come together to understand each other's difficulties and help each other in raising their special kids. The campaign is supported by a 4:46 minute’s video which is broadcasted on YouTube. The video has raised eye balls and saw a tremendous response. It has gone viral and garnered over 3 lakh views within two days of its launch on YouTube and Facebook. The film salutes the mothers, who are bringing up children with mental and/or physical disabilities, through highlighting the challenges that they face every day with dedication, grit and determination. The Mothers’ Day this year is being celebrated on May 10.
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