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Shop CJ’s First TVC Focuses On Trendy Products - Filmed By National Award–Winning Director Pradeep Sarkar
When home-shopping and e-commerce players in the market are offering deals and discount to attract customers, Korea based home-shopping giant, Shop CJ, has taken a different approach. The differentiating strategy is to offer products associated with trendy lifestyle, which aims to improve the lifestyle of people by helping them shop a new trend. As a part of rebranding initiative, the company created its first TV commercial, directed by the national award-winner Pradeep Sarkar. The film conveys company’s new philosophy and brand identity. It shows the name of Star CJ alive being changed to Shop CJ.
