1. It’s part of modern customer service these days to reply to customers on Twitter. Tesco is just one of several big brands to send messages like these almost constantly:
4. So far, so good. But then a parody account – @Tecso_Express – popped up last week, offering some rogue sweary customer service to real Tesco customers.
5. It started off quite tame, extolling the virtues of mint-chocolate ice cream.
6. But then @daleord got a serving of sass.
This is probably what the people running the real @Tesco account occasionally want to say, but don’t because they’re nice professional people.
8. This person who applied for jobs at both Tesco and its deadly rival ASDA got short shrift.
9. This sensible question about vouchers was completely rejected.
10. There was an explanation for all the mess in one store.
(Don’t forget: this account is a parody.)
14. @Tecso_Express’s tweets are full of disparaging remarks about rival supermarkets and the people who shop there.
17. The person quitting their Tesco job got the treatment you would, by now, expect.
18. And this response to Helen could be described as “to the point”.
19. Tesco (the real one) is aware of the parody account and has told at least one customer not to confuse it with the real thing.
Tesco said in a statement: “Parody accounts do spring up from time to time. Customers wanting to contact our rather more helpful customer service team can do so through @Tesco.”
The fun’s over: Marketing Week reports that the account has been suspended after Twitter challenged it to change its profile picture, background image and name within 48 hours.