Alright, folks, it's time to take a break from listening to Justin Bieber's excellent new album, Purpose, and experience #PURPOSETheMovement.
For #PURPOSETheMovement, Biebs teamed up with his manager Scooter Braun and the genius behind his "Sorry" video, choreographer Parris Goebel, to create a 13-part video series that illustrates the album through dance.
The series — which is sexy, uplifting, and genuinely beautiful — might be one of the coolest things Bieber has ever done.
Watch all 13 videos in order now:
1. "Mark My Words"
View this video on YouTube
Choreographer: Parris Goebel
The Biebs doesn't so much dance in this video as sway sorrowfully atop a piano in the desert, but if that's how he wants to get out his feelings — and he's got a lot of them, judging by the lengthy fame-is-hard montage that opens the video — who are we to judge? His hair looks dope, though.
Emoji score: 🙏
2. "I'll Show You"
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Choreographer: Parris Goebel
Dancers: Denzel Chisholm, Gusto Clarke, Ryan Davis, Noel Frias, Kendrick Martinez, Jose Ramos, CJ Salvador, Lance Savali, Tony Tzar, and Hollywood
A crew of agile, shirtless dudes styled get down in an abandoned warehouse. It's like a Justin Bieber-themed Magic Mike sequence. What's not to love? The only thing missing is a hoverboard or twelve.
Emoji score: 😻
3. "What Do You Mean?"
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Choreographer: Parris Goebel
Dancers: Bianca Ikinofo, Kaelani Edwards, Madison Golightly, Shyvon Campbell, Leilani De Marco, Kyra Aoake, Althea Strydom, Kaea Pearce, Maddison Barnett, Jess Toatoa, Ruth Pearce, Samyah Powell, Kirsten Dodgen, Corbyn Taulealea-Huch, Ling Zhang, Weijun Sun, Keanu Feleti, Todd Williamson, Joseph Metuakore, Elvis Lopeti, Justyce Petelo-Neho, Michael Metuakore, Fetu Taku, Esra Pula, and Andrew Cesan
This colorful sequel (prequel?) to the "Sorry" dance video, features a crowd of cuties and playground dance battle. It's fun and fabulous and fierce. What are you waiting for? Press play!
Emoji score: 💅
4. "Sorry"
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Choreographer: Parris Goebel
Dancers: The Ladies of ReQuest & The Royal Family Dance Crews from The Palace Dance Studio, NZ
You've seen it before, watch it again!
Emoji score: 👯
5. "Love Yourself"
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Choreographers: Keone Madrid and Mari Madrid
Dancers: Keone Madrid and Mari Madrid
A beautiful couple dance through their issues in this gorgeous, feels-heavy video.
Emoji score: 😨
6. "Company"
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Choreographers: Parris Goebel and Lyle Beniga
Dancers: Lyle Beniga, Parris Goebel, Kaili Bright, Melany Centeno, Lilly Leithner, Diana Matos, Cat Rendic, Taja Riley, Tia Rivera, Tee Tee, Marquita Washington, Laure Courteller, Natalie, Paris Jackson, Miesha Moore, Tiara, Kelly, Selasi Dogbaeje, Conny Azua, and Rebbi Rosie
Two groups of friends — an all-girls squad and an all-bros crew — go out to a diner where sparks fly. A pair of dancers then leave to go dance and flirt in the streets. After that everything rewinds and there's a giant sapphic slumber-part orgy happening in the girls' room before they go out? IDEK. Just go with it.
Emoji score: 💋
7. "No Pressure (ft. Big Sean)"
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Choreographers: Parris Goebel and Ian Eastwood
Dancers: Ian Eastwood, Megan Batoon, and Melany Centeno
A Bieber look-a-like sulks around a dark room before seeing a vision of his ex and gyrating through his feeling. Big Sean also shows up for a moment.
Emoji score: 😣
8. "No Sense (ft. Travi$ Scott)"
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Choreographer: Parris Goebel
Dancers: Parris Goebel, Bianca Ikinofo, Shyvon Campbell, Leilani De Marco, Kyra Aoake, Althea Strydom, Kaea Pearce, Jess Toatoa, Kirsten Dodgen, Corbyn Taulealea-Huch, and Oriana Whaiapu
In the words of Bieber, these **flawless AF women are "swaaaaaaaaag" personified. If you're only going to watch one of these videos, it should be this one — it's like the "Sorry" video's fiercer older sister.
Emoji score: 💁
9. "The Feeling (ft. Halsey)"
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Choreographers: Parris Goebel, Pierce Cady, Janelle Ginestra, Valentine Norton, James "BDash" Derrick, Keywane Pandy, Marquis Robinson, and Brandon "Beno" Anastascio
Dancers: Pierce Cady, Janelle Ginestra, Valentine Norton, James "BDash" Derrick, Keywane Pandy, Marquis Robinson, and Brandon "Beno" Anastascio
A Bieber look-a-like is tormented by a bunch of dudes who represent... his past? His demons? His relationship? It's unclear. However, Halsey and her adorable pixie cut show up towards the end.
Emoji score: 👿
10. "Life Is Worth Living"
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Choreographers: Emma Portner and Patrick Cook
Dancers: Emma Portner and Patrick Cook
Get ready for some feels: A modern dancer whose heart has been ripped out heals herself through movement with the help of a mysterious (possibly angelic) stranger.
Emoji score: 😢
11. "Where Are Ü Now" (with Skrillex and Diplo)
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Choreographers: Choreographers: Parris Goebel, Nick Demoura, and Lady Cultura
Dancers: Tawfiq Amrani, Jessy Kemper, Roy Overdyle, Sjoerd Poldermans, Lady Cultura, Johnny Erasme, Johnathan Rabon, Yusuke Nakai, Mykell Wilson, Devan Smith, Mona Berntsen, Christina Chandler, and Elysandra Quinones
After some unnecessary footage of Skrillex and Diplo catching up, a group of dancers wild out in a grocery store. While the video makes grinding in a Whole Foods look super fun and easy, it's important to remember these are trained professionals on a closed course.
Emoji score: 😜
12. "Children"
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Choreographers: Parris Goebel and Kyra Aoake
Dancers: Giverny Hing, Maddison Barnett, Ruth Pearce, Samyah Powell, Sarah Whyte, Houston Murray, Ellise Samuels, Ally Mayerhofler, Siyanna Yarr, Drew Sackfield, Cullen Neale, Isla Potini, Alexandra Page, Frannie Aquino, Azaria Ieriko, Biranna Dixon, Aria Henry, Teesha Siale, Courtney McKay, Isabella Thomas-Edwards, Taimania Pupuke,Sophie De Renzy, Anaya Wakelin, Faolan Okan, MJ Neethling, Jovi Ngo, Henk Tomkins, Irava Upu, Ben Rawnsley, Remy Sutton, Matthew Pule'anga, William Tuarae, Donnell Collins, Brookyln Collins, Ayla Ngaluafe, Quincy Ngaluafe, and Dasha Collins
In a dystopian, Hunger Games-y future, small children will rise up and conquer the world after being forced to watch footage of war and famine... or something. One girl straight-up sobs as she powers through the choreography, which is impressive. All and all, the kids are alright.
Emoji score: 👶
13. "Purpose"
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Choreographer: Parris Goebel
Dancers: Samaria Barnes, Logan Hassel, Marissa Heart, Taylor Knight, Pauline Mata, and Simrin Player
The Biebs abandoned his piano and encounters some beautiful desert nymphs. They sensually dance around the singer and he regains his will to live. It's maybe a smidge to sexually charged to be fully effective, but it is what it is.
Emoji score: 😎