Putting the hashtags #SayHerName and #SayHisName in motion, the song chants the names of 18 victims of police brutality – Walter Scott, Jerame Reid, Phillip White, Eric Garner, Trayvon Martin, Sean Bell, Freddie Gray, Aiyana Jones, Sandra Bland, Kimani Gray, John Crawford, Michael Brown, Miriam Carey, Sharonda Singleton, Emmett Till, Tommy Yancy, Jordan Baker, and Amadou Diallo – over a driving drum beat.