I think the Barilla thing was stupid, tacky, and mean (and sexist- did no one notice how he said that they won’t show gay families in part because they want to show women in the kitchen? Like maybe even straight guys can’t cook?) But I think it’s also kind of offensive that these people are throwing away perfectly good, shelf-stable food that could just be donated to a homeless shelter or food pantry. By symbolically (and inconsequentially) flipping an executive the bird (you already bought the pasta and he already has your money) you are also keeping FOOD out of the mouths and stomachs of people who may need it. Douchebags, all of you, from the bigot CEO to the thoughtless fools behind these personal publicity stunts. Ick.