WARNING: Spoilers ahead for the May 10 episode of Mad Men, "The Milk and Honey Route."
On the penultimate episode of Mad Men, Betty Francis (January Jones) and fans got some very unpleasant news: Betty has aggressive lung cancer...and nine months to a year to live.
Yes, Betty spent a large portion of the 10 years that have transpired on the series with a cigarette in her mouth...
...but watching her world (and her family's world) come to an end was still surprising and gut-wrenching to watch.
And when Sally (Kiernan Shipka) read the letter her mom gave her to open after she's gone, we all lost it right along with her.
The episode aired on May 10, 2015, which was Mother's Day, and this was not lost on viewers.
Okay this is fairy sadistic to air on Mother's Day, mad men.
Mad Men got a little too dark with that episode being on Mother's Day
Seriously though, a Betty cancer episode on Mother's Day.
Mad Men just made the grimmest Mother's Day Special of all time
Mad Men with a VERY SPECIAL Mother's Day episode. My god.
Mother's Day must be a real hoot at Matthew Weiner's house. Jesus.
Some thought it might've been a coincidence.
Was this Betty episode falling on Mother's Day just a major coincidence or did Weiner plan it the whole time? #madmen
Did Matt Weiner designate this episode for Mother's Day? Quite heart wrenching for Sally to have to read that letter from Betty. #MadMen
Damn Matt Weiner did you plan to put this on Mother's Day ? #MadMen
Did Matt Weiner realize this #MadMen episode was running on Mother's Day?
Either way, it was a lot for viewers to handle.
Tonight’s very special Mother’s Day Mad Men should have had a trigger warning. Jesus.
The Mother's Day airing of that episode of Mad Men seems ill timed. #imnotcryingyourecrying #MadMen
Also, I realize Betty's not a real person, but it's Mother's Day- I already have all the feelings. Thanks a lot, Mad Men.
Like the audacity of airing this episode of Mad Men ON MOTHER'S DAY and my mom was a heavy smoker for much of my life and FEELS
And here I thought I was all cried out on Mother’s Day. THANKS WEINER! #MadMen
Some thought it was cruel...
Too cruel to give Betty terminal cancer on #MadMen on a Mother's Day episode.
Matthew Weiner is positively cruel for introducing this Betty storyline on Mother's Day. #MadMen
...and for others, it hit way too close to home.
For everyone of us whose mom died of cancer to do this on Mother's Day - #BadMove #Weiner #MadMen
Really, they did not need the reminder.
of all the days mad men could've done this they did it on mother's day fuk u weiner
Matthew Weiner gave Betty terminal cancer on Mother's Day because he is a troll and a garbagebaby. #MadMen