Excuse me Alex Will, how would you know if breast feeding hurts or not?? Breastfeeding can be incredibly painful for some women.  And Parker a lot of women don't know about how painful it is. It's not something that is talked about much until you become pregnant or have a child and it becomes an issue. This ad is a really good idea because it creates awareness of an issue that is seldom raised.

Who wears crispy white while nursing a new born? Silly.

This is a terrible ad! Who would want to breastfeed, much less use their cream. Breastfeeding shouldn't hurt —why have an ad that makes that assumption? To sell the cream! And of course if breastfeeding does hurt you need help not a cream.

this ad has been out for months.

Breastfeeding is NOT supposed to hurt! If it hurts, you need a lactation consultant, not some stupid ointment. Sheesh. Way to scare women off breastfeeding, Garmastan.

I'm pretty sure most breastfeeding women know it hurts and don't need an illustration of such. Good idea though, props to the creator.