Saved by Zero Backlash
That “Saved by Zero” Toyota commercial is driving everyone crazy. There are petitions, blog campaigns, and a couple of Facebook groups you can join to try and get the ad off the air. Now '80s group The Fixx (who wrote the original song) has weighed in that they don't really like it either. I'll leave it to the experts to decide whether it's more or less annoying than Subway's “Five dollar foot long” commercial.
MORE GREAT STUFF
Article Links
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1
AP: Save Us From Saved by Zero
ap.google.com
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2
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Consumerist: Saved by Zero Isn’t Working
consumerist.com
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4
The Fixx Version of the Song
youtube.com
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5
The Inside Story of Saved by Zero
esquire.com
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6
Toyota’s Saved by Zero Ad Drives Viewers Crazy
marketingshift.com
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7
Even The Fixx Don’t Like the Ad
blogs.tampabay.com
Facebook Conversations
4 Responses So Far
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Saved By Zero video. I like it. It is a catchy tune and informs me about a money saving opportunity.
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I must defend the Subway ad. About eleven o'clock that little jingle starts floating through my head, and by noon I'm eating fresh. It's Pavlovian!
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I am soooo excited for the return of Backlash to BuzzFeed's front page! But seriously, fuck that commercial.
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We Hate It Too
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