1. "Confectionery Perfectionery" — KitKat mocks Apple's presentation videos.
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Yesterday, the world learned that the name of the next Android operating system will be "KitKat," and that 50 million specially-branded KitKat bars will be made available in 19 countries.
It was reportedly a no-cash deal, meaning neither Google nor Nestlé paid the other a cent for this odd co-branding stunt/contest.
The stunt — which includes an in-package contest where 150,000 of the candy bars will contain a code good for a $5 credit of Google Play — makes perfect sense for KitKat. Not so much for Google, that I can see.
Tally another win for Nestlé.
Continue on for more smart ad and promotion moves by KitKat and their worldwide ad agency JWT, all consistently delivering the same strategic message— Have A Break.
2. Pause.
3. Great simple poster/print ad via Mexico.
4. Via the United Arab Emirates.
5. two ads via Australia for the limited edition white chocolate KitKat bar.
6. They've respond smartly to current events, like with this ad via Belgium during the 2010 World Cup.
7. Also in 2010, KitKat exploited the longest professional tennis match in history by having this poster — blown up big — driven around the Wimbledon grounds the day after. Timing + Location = Win.
8. Free No-WiFi installations, set up in Amsterdam.
9. Trolling Apple fans at the Amsterdam store.
10. Inflatable branded notebooks were given out to college students in Brazil.
11. Back in 2009, KitKat created the first worldwide website where nothing happens. Read the funny caveat at the bottom. Unfortunately, they made a typo in the URL. Still, a great idea.
12. A KitKat break swing.
13. Their commercials/videos have been good, too. Here, a beatboxing Hippo.
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14. "Silence Your Hunger"
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I like this little guy representing hunger. It's too bad he had to be crushed.
Ad agency: JWT Dubai.
15. "Have A Breakism"
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Anything that mocks snooty art farts is fine by me.
Ad agency: JWT Amsterdam.
16. "Newton's Cradle"
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Cute spot.
Ad agency: JWT London.