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11 Brilliant Ads That Don’t Need Any Copy

Great art direction doesn’t need words. The last two smart ads are new, for a Brazilian bookstore.

1. Via China, 2009.

Hilarious.

2. Via The UK, 2008.

I would bet, having been in these meetings before, that the ad agency (JWT London) presented the ad without the copy line — because it definitely doesn’t need it. Kit Kat probably got nervous.

3.

One of my favorite ads ever.
BUT again, it doesn’t need the “Really Sour” copy line.
Probably the stupid gutless client again.

4. Via Thailand, 2010.

Insane, but it works.

5. Via Spain, 2006.

Just “Sugar Free” would have been fine.
But since this is translated from Spanish, that may be why the unneeded “It’s” is there.

6. Via Panama, 2011.

7. Via India, 2009.

Amazingly, disgustingly funny.

8. Via Israel, 2006.

I LOVE this ad.
Unlike with many, many other overdone ads where “hot” is the reason to buy, this one shows only a slightly exaggerated scenario, and so is much more powerful.
It reminds me of the great Mad Men print ads of the 1960s.

9. Via France, 2007.

YOU DIDN’T NEED “PROTECTS”!!!!!
(Probably the client again).

10. Via Brazil, new ad.

Delightfully simple new ads for the Floriano Bookstore in Floriano, Brazil.
I GUESS the copy line is needed here, but it’s just an afterthought.
It’s the visuals that rule.
Second ad below.

11. Via Brazil, new ad.

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And, just the opposite, here are 10 Brilliant Ads That Are Just Words.

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