Two more executions are overkill.
But you might as well produce them, the cost is next to nothing.
Just a great, great campaign for a life insurance company, especially when you consider how dry and boring the ads usually are in this category.
It won all the awards last year.
Via Turkey. Tivibu is a TiVo-type product.
The least clever of the three campaigns, but still simple and effective.
My favorite of the three.
This is a dream ad for a copywriter, to write an anti-ad.
Bravo to Papercut, a Stockholm pop culture shop.
NOTE: I purposely didn’t include the famous Economist ads because I posted about them last year.
Click here if you to see some of those ads (scroll down).