The Most Powerful Ads Of Amnesty International

Looking at world events right now, this is a good time to take a look at these 25 hard-hitting ads.

1. The last meals of executed innocent men.

ID: 1338525

This campaign is via Amnesty International in Puerto Rico.
The starkness of the photography — including the standard issue prison food trays — makes for ads you cannot look away from.

Photography by: James Reynolds.

Here’s three more of the ads from the anti-capital punishment effort.

ID: 1338654

2. It’s true. And sad.

ID: 1338530

Great artwork and logo use in these ads via the UK.
Stoning, above.
Waterboarding, below.

ID: 1338549

5. 2008 ad via AI Belgium.

ID: 1338577

6. Brand new ad via the UK.

ID: 1338556

7. Simple art direction. Dead-on messaging. Via Puerto Rico.

ID: 1338640

8. Via Portugal. “He’s done nothing. He’s just showing Amnesty’s phone number.”

ID: 1338569

9. Amnesty was there and waiting in Amsterdam for a recent Vladimir Putin visit.

ID: 1338527

Very timely campaign via Turkey.
The translation is a little off, but you get the idea:
Your words can have power.
Second ad below.

ID: 1338538

12. Amazing piece of anti-war animation by Leo Burnett, Portugal. Us humans are real good at killing, ain’t we?

ID: 1338600

13. Another cool piece of animation by TBWA Paris — death to the death penalty.

ID: 1338631

14. Via Argentina. Old style artwork is used to make a point.

ID: 1338545

Brutal campaign via AI France.
Copy line: “300,000 child soldiers dream of simply being children.”
Second ad below.

ID: 1338554

“Every Signature Makes It Harder”
New campaign via Qatar.
See two more of the ads here.

ID: 1338559

18. TV spot, via AI Canada, ahead of a scheduled massive write-in day.

ID: 1338564

19. Via AI Germany, from 2012.

ID: 1338565

Just to lighten the mood for a second, here’s an AI ad via the Czech Republic celebrating the organization’s 50th anniversary.

ID: 1338623

Powerful anti-China Campaign from 2008 that ran just ahead of the Beijing Summer Olympics.
Second ad below.

ID: 1338575

23. Another pre-Beijing Olympics ad via Hungary.

ID: 1338590

24. An anti-Russia ad via AI France turns a Matryoshka doll into a bullet.

ID: 1338627
ID: 1338606

Lastly, here’s a very realistic anti-torture video via the UK from 2007.

The torture interrogation techniques dramatized are “Stress Position” and “Belly Slap.” How it works is, if the prisoner relaxes or falls from his position on the rickety cardboard boxes, he gets beaten. Detainees released from Guantanamo have reported use of the technique—and that the beatings were more severe than open-handed strikes to the abdomen.

ID: 1338612

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