Last Meals Of Executed Innocent Men

Emotional new anti–capital punishment ads by Amnesty International.


The ads are via Amnesty International in Puerto Rico.
The starkness of the photography — including the standard issue prison food trays — makes for riveting advertising.
I’ve seen many anti-death penalty ads over the last 10 years, but these are the best.

Photography by: James Reynolds.
Ag agency: DDB, Puerto Rico.

More Amnesty International death penalty ads from around the world, below.


Ad targeted China in the run-up to the Beijing Olympics.

Video available at:

Using their iconic candle logo to memorable effect.
Via France.


Two ads from a campaign via Spain.
“The death penalty comes from another age. There are still 76 countries that apply it.”

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