Doing an effective child abuse awareness print campaign is nearly impossible. I’ve seen so many bad ads in this category over the years.
These executions, via Y&R Mexico, are not perfect (readable typefaces, please, art directors). But they at least make a clear, memorable, powerful point.
Copy: “70% of abused children turn into abusive adults. Donate at savethechildren.mx. Break the circle.”
- Hundreds of Eurostar passengers moving between Britain and France were stranded for hours as people were seen on the tracks attempting to get through the tunnel. ›
- Europe's busiest sexual health clinic in London has accidentally revealed the identities of nearly 800 HIV-positive patients in a group email. ›
- The fingerprints of the main suspect in last month's deadly Bangkok shrine blast match those found on bomb-making material, Thai police say. ›