Powerful Child Abuse Ads

This campaign won a Gold Lion yesterday at Cannes. Via Mexico. posted on

Doing an effective child abuse awareness print campaign is nearly impossible. I’ve seen so many bad ads in this category over the years.

These executions, via Y&R Mexico, are not perfect (readable typefaces, please, art directors). But they at least make a clear, memorable, powerful point.
Copy: “70% of abused children turn into abusive adults. Donate at savethechildren.mx. Break the circle.”

The best two child abuse ads I’ve seen are TV commercials: this “Shit Kids Say” spot via the UK, and this brutal one via Ireland—which is one of the best PSAs I’ve ever seen.

adsoftheworld.com

Check out more articles on BuzzFeed.com!

Facebook Conversations
          
    Hot Buzz

    11 Horror Stories That Will Make You Never Want To Work In Retail

    wtf

    This Is How Teens Are Asking Each Other To Prom Nowadays

    wtf
    Now Buzzing