1969 Douche Ad, Starring Your HUSBAND!

    Do the douche, ladies! For your HUSBAND.

    Very demure, Demure.

    Have you discovered how completely feminine you can be, ladies? How very special you can feel? How to be the woman your HUSBAND wants you to be?

    From a 1969 issue of McCall's.

    Every Wednesday until the end of the season, I'll post a madly sexist ad from the 1960s.

    Last week: Volkswagen.

    For the whole series, go here.