The Most Sexist Beer Stunt Of The Year

An Australian brand is offering “drinkers’ wives and girlfriends a night off from ironing.” posted on

Somebody please confirm for me that we are living in the year 2012?

Carlton (who produced the best beer commercial of 2012) recently sent out a “Laundry Nights” email promotion (see flier below) stating:

“Give the wife, girlfriend or partner a rest tomorrow night, because the Carlton Draught girls will be in to do your laundry (well your ironing anyway).”

Carlton had the “girls” set up an ironing board (see above) in the Imperial Hotel pub in Sydney last night.

It would’ve been slightly less awful if Carlton Draught “boys” had done the ironing.

This isn’t a limited promo. The Carlton stunt is due to take place widely over the whole country, over the next six weeks.

Carlton’s creative agency, Clemenger BBDO Melbourne, said it was not involved in the stunt, according to Mumbrella.

mumbrella.com.au

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