The Most Sexist Beer Stunt Of The Year
An Australian brand is offering “drinkers’ wives and girlfriends a night off from ironing.”
Somebody please confirm for me that we are living in the year 2012?
Carlton (who produced the best beer commercial of 2012) recently sent out a “Laundry Nights” email promotion (see flier below) stating:
“Give the wife, girlfriend or partner a rest tomorrow night, because the Carlton Draught girls will be in to do your laundry (well your ironing anyway).”
Carlton had the “girls” set up an ironing board (see above) in the Imperial Hotel pub in Sydney last night.
It would’ve been slightly less awful if Carlton Draught “boys” had done the ironing.
This isn’t a limited promo. The Carlton stunt is due to take place widely over the whole country, over the next six weeks.
Carlton’s creative agency, Clemenger BBDO Melbourne, said it was not involved in the stunt, according to Mumbrella.
Source: mumbrella.com.au
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2 Responses So Far
- kelseym8 thinks The Most Sexist Beer Stunt Of The Year is Fail
- shanil thinks The Most Sexist Beer Stunt Of The Year is Trashy
- Gabriella thinks The Most Sexist Beer Stunt Of The Year is Fail
- moriahk thinks The Most Sexist Beer Stunt Of The Year is Fail
- stefani thinks The Most Sexist Beer Stunt Of The Year is Fail & WTF
- Tralfamadore thinks The Most Sexist Beer Stunt Of The Year is Trashy
- GitRyan thinks The Most Sexist Beer Stunt Of The Year is WTF & Fail
- hellrazr45 thinks The Most Sexist Beer Stunt Of The Year is Win & LOL
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- jessap thinks The Most Sexist Beer Stunt Of The Year is Ew, Fail & Trashy
- tenten thinks The Most Sexist Beer Stunt Of The Year is Fail & WTF
- chuyb thinks The Most Sexist Beer Stunt Of The Year is LOL & Win
- mikemints thinks The Most Sexist Beer Stunt Of The Year is Old & Trashy
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A.Leigh 5 months agoThe assumption that women are the only ones who do laundry? It doesn’t say “Men, take a day off from doing laundry and let the Carlton Draught people do it,” it says “Men, give your wives the day off from doing laundry and let the Carlton Draught women do it.” Is it the most offensive thing ever? No. But it’s still a bit sexist. Grown men are perfectly capable of doing their own laundry, thank you very much. There’s nothing wrong with a woman doing all the laundry for a couple/family if that’s how they agree to do it, but they shouldn’t assume that’s how it is for everyone. Mostly, though, I think it’s just a very strange way to sell beer. Ironing? What? Seriously, who the heck came up with that? It doesn’t even make any sense.
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- AlyssaP thinks The Most Sexist Beer Stunt Of The Year is Trashy
- shortcake26 thinks The Most Sexist Beer Stunt Of The Year is Fail
- mushabon thinks The Most Sexist Beer Stunt Of The Year is Fail
- Andrew Gauthier thinks The Most Sexist Beer Stunt Of The Year is WTF
- lunal3 thinks The Most Sexist Beer Stunt Of The Year is Fail
- Francesca The Most Sexist Beer Stunt Of The Year and thinks it’s Fail
- hillmarky The Most Sexist Beer Stunt Of The Year and thinks it’s Fail & WTF
- courtneynatch thinks The Most Sexist Beer Stunt Of The Year is Trashy & Fail
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