Maybe, even, the best beer commercial—dare I write it?—ever?
What’s not to love? It’s got a cops and robbers chase, “crashes,” cheesy 1980s music—and, brilliantly, the spot doubles as a Don’t Drink/Drive ad.
The song: John Farnham: “Thunder In Your Heart”
Shot in Los Angeles.
Ad agency: Clemenger BBDO
Two previous excellent Carlton ads below.
From 2005. Amazing.
From 2010. Men look better in slow motion. The wonderfully stupid song is sung to the tune of “Nessun dorma,” a Puccini aria.