New campaign for the Orion Medical Center in Rio.
Orion specializes in erectile dysfunction.
So, the ads feature — not just old men — but old, ugly-as-sin men who got their schwanzes swinging again, which is all the gorgeous women one-third their age…need. True Love.
Anyway, what’s with the fucking boombox? Symbolism for boom-boom time?
Additionally, I guess, the fully erect umbrella (ad, below) is the art director’s (or photographer’s) idea of cleverness.
(Note: The headline should of course read “True Love Exists.” But these ads are just translated for publicity purposes. And the ad agency didn’t bother to find somebody who knows English.))
Ad agency: Script, Rio de Janeiro.
Previously: Here’s some silly erectile dysfunction ads from Mexico.
Clarification: I wrote ‘Via Brazil, not surprisingly” because, in the 8 years I’ve been covering the ad industry, the country’s agencies have produced some of the most sexist, creepiest ads I’ve seen: For example.