Car Made Of 12 Naked Women

It's a new ad for the Fiat 500 Abarth Cabrio.

1.

I don't know who Fiat and their ad agency, The Richards Group, think they're fooling, acting like their "incredible concept" is something unique.

Anyway, the agency hired local circus performers, artists and contortionists and body painter Craig Tracy to "make" the Abarth.

The ad is running in the current "Body Issue" of ESPN the Magazine.

At the least, the Richards ad honchos in the below video could have tipped their hats to Aussie agency Clemenger BBDO, who created the exact same idea last year for a road safety billboard — excepting they used men and women.

But, you see, ad creatives don't like to acknowledge the ideas of other ad creatives (trust me).

See the Australian ad below the Fiat video.

2. The "Fiat" unravels.

3. "Making of" video.

4.

Ad for the Motor Accident Commission of South Australia produced late last year. This wrecked "car" is made up of 17 male and female athletes, bodybuilders, and acrobatic team members.

See more close-up photos of the human sculpture here. And here's the behind the scenes video.