The image, “Body Crash,” is made up of 17 male and female athletes, bodybuilders, and acrobatic team members.
The amazing body scuplture is currently being used in billboards and ads as part of a campaign for The Motor Accident Commission of South Australia to curb low-level speeding (see billboard below).
The artist, Emma Hack, explains how she executed the project to the New York Times:
“It (the car image) had to be slightly nondescript as it was portrayed crashed.” Hack used athletes because, “they are used to holding weight and their fatigue level would be higher.” As she planned the image, she positioned the bodies: “The side mirror would be a head and the tires would be people rolled up. Once I started sketching those people on the drawing, everything sort of piled up and made sense.”
Watch the behind the scenes video, below.
Ad agency: Clemenger BBDO.