Always’ New #LikeAGirl Campaign Will Bring You To Tears

“Why can’t ‘run like a girl’ also mean ‘win the race?’”

1. Documentarian Lauren Greenfield and Always have teamed up to fight against the female stereotype, and show the negative effect it can have on a teen’s confidence.

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2. Greenfield conducted a social experiment by asking a group of women and men to do various things “like a girl.” Pre-teen girls were asked to do the same, and their reactions were incredibly moving.

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3. Running:

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4. Fighting:

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5. And Throwing:

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6. We’ve all heard the phrase “like a girl” growing up, so why not change its negative stigma?

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