Buzz·Posted on Jun 9, 201515 Times Target Totally Missed The MarkWho wouldn't want to put their drinks in a Cum Blue cooler?by Brian GalindoBuzzFeed StaffLinkFacebookPinterestTwitterMail 1. When they found a new way to fight heartburn: View this photo on Instagram 2. When they gave a really great discount on this very confusing product: View this photo on Instagram 3. When they got saucy with the cooler names: View this photo on Instagram 4. When they rolled out these summer movie favorites: View this photo on Instagram 5. When they sold this terrifying product: View this photo on Instagram 6. When they did the math on this 50% discount: View this photo on Instagram 7. Or when they put this product on ~clearance~: View this photo on Instagram 8. When they suggested you read this to become a better parent: View this photo on Instagram 9. When they trolled us to see just HOW much we'd pay for potato chips: View this photo on Instagram 10. When they thought this would be an appealing name for something you lay your face on: View this photo on Instagram 11. When they somehow thought this was a logical kitchen appliance substitution: View this photo on Instagram 12. When they REALLY overestimated consumer demand for cow-print footed pajamas. View this photo on Instagram 13. When they sent this very mixed message: View this photo on Instagram 14. When they literally shattered your confidence: View this photo on Instagram 15. And finally, when they really tried to get your kids to grow up fast by recommending these: View this photo on Instagram