Ciao Andrede (pictured center) is a Brazilian native currently studying Digital Media in Stockholm, Sweden at Hyper Island. He and two of his friends, Rafael Ochoa and Linn Wexell, recently created a campaign called “#NotOnAppStore” to remind everyone that though technology can be helpful, there are still some things you can only experience in real life.
“Lecture after lecture we heard about how amazing apps are, and how we can do anything from our smartphones, like writing this email,” Andrede told BuzzFeed. “But in spending the entire day studying digital media, I realized that the most exciting moments from my childhood still cannot be found on the App Store.” And thus “#NotOnAppStore” was born.
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