29 Ridiculous Photos Of Fashion’s Night Out From Around The World

The event began four years ago as a way to try to get people to support fashion and shopping in the worst of the recession when no one could afford anything.

1. First up: New York

Alice + Olivia hired models to have a pillow fight. Nothing says “go shopping!” like skinny people whacking the crap out of each other with dainty purple pillows.

Image by Andrew Kelly / Reuters

2. People who came out to support the FNO cause wore their most eye-catching (read: necessary) accessories.

This gentleman, which the wire image service tells me is “jewellery [sic] designer Brooklyn” is pictured looking at the Diane Von Furstenberg store. Seriously considering spending his money to support the fashion business, surely.

Image by Andrew Kelly / Reuters

3.

A dangerous sex rabbit roams the Meatpacking District.

Image by Andrew Kelly / Reuters

4. The MAC store had Azealia Banks perform.

She made a lipstick for them, or something. Whether or not the event prompted anyone to buy a significant amount of makeup there remains unclear.

5. United Colors of Benetton attempted to attract shoppers with this art.

This piece is called “Position of the Anvil,” which I guess translates to “Yarn Mannequins Having Sex.”

Image by Andrew Kelly / Reuters

6. Saks Fifth Avenue hired the luxury goods equivalent of entertainment: the Blue Man Group.

I guess they did some sort of dance.

Image by Brian Killian / Getty Images

7.

That may have included shopper participation.

Image by Brian Killian / Getty Images

8. Anna Wintour was the coolest celebrity of the night.

This “Fashion’s Night Out” business being her brainchild, she appeared at a number of spots.

Here she is at a signing with Victoria Beckham, who wore the most expertly tailored janitor’s uniform ever seen.

9. Anna giving side eye.

Someone meme this already.

Image by Rabbani and Solimene Photography / Getty Images

10. Anna being a badass.

Calvin Klein suits and Dwyane Wade. Anna’s version of backup dancers.

Image by Rabbani and Solimene Photography / Getty Images

11. The Calvin Klein store also kept Ryan Lochte in a cage.

I guess they sent Dwyane Wade in to check on him every now and then.

Image by Rabbani and Solimene Photography / Getty Images

12. “A fashion magazine is viewed in the trash on the street.”

That brilliant caption comes courtesy of the photo wire service. Appropriately, next to the magazine in the trash is one of those coconut waters in a flavor that never needed to exist.

Image by Spencer Platt / Getty Images

13. Bethenny appeared at Macy’s with her wine and new line of Skinnygirl under garments.

Image by Taylor Hill / Getty Images

14. It was a glamorous moment for sure.

This is what driving commerce is all about, folks.

Image by Taylor Hill / Getty Images

15. At Gucci, people that maybe actually bought stuff paused to ponder the manatee-sized handbag sculpture.

Image by Matthew Peyton / Getty Images

16. Despite the weather not being cold, and Debra Messing having loads of lovely clothing options for her Michael Kors store appearance, she wore… this.

Image by Larry Busacca / Getty Images

17.

I do have to give her props for looking different from Nina Arianda, Nikki Reed, and Kate Upton who all wore skintight dresses. Unlike them, Debra can go straight from this to the Yeti convention.

Image by Larry Busacca / Getty Images

18. Bloomingdales in New York hired musical entertainment.

Meet Mike Furey and Sandflower. No, I don’t know who they are.

Image by Ben Gabbe / Getty Images

19. On the other side of the world in Shanghai, people really shopped.

Vuitton handbags, plural.

Image by Carlos Barria / Reuters

20. Chinese actress Sun Li got swarmed at a “Vogue” event.

I can’t imagine who would have to show up to something in order for this kind of a frenzy to ensue in the States. Probably like Rihanna riding a horse in the nude with a newly adopted baby.

Image by Carlos Barria / Reuters

21. Moving west to Paris: cheerleaders stormed the streets to put on cutesy displays.

It’s like a janky version of the Madonna show!

Image by Benoit Tessier / Reuters

22. Finely dressed French people instagrammed.

What else is the point of cheerleaders making heart shapes in the streets?

Image by Marc Piasecki / Getty Images

23. Lingerie store La Perla put models on the street in their underwear.

It’s like the high-end version of Abercrombie & Fitch’s semi-naked in-store marketing efforts.

Image by Benoit Tessier / Reuters

24. FNO in Paris included stations where you could get complicated braids professionally done for you.

Pinterest IRL.

Image by Marc Piasecki / Getty Images

25. In London, Tallulah Harlech wielded a shoe.

Or: medieval torture device? You be the judge.

Image by Stuart Wilson / Getty Images

26. Models are a big part of FNO festivities. This one in Moscow had to host an event in the rain.

But, it should be noted, she did not have to suffer through carrying her own umbrella.

27. Over in Sydney, Victoria’s Secret model Miranda Kerr tried to get people to buy her skincare line by holding someone else’s child.

Image by Mark Metcalfe / Getty Images

28. But this was arguably the best FNO event worldwide.

Sydney Lord Mayor Clover Moore kicked off things by posing with a crush of shirtless pretty boys.

Image by Mark Metcalfe / Getty Images

29. Who wouldn’t want this to be their photo background?

The only downside is the red pants brigade might take the attention off you (which is often not what fashion people who work hard on our outfits and looking blasé want). But I mean, hello Facebook!

Image by Mark Metcalfe / Getty Images