Promoted

The Quietest Department Store Of All Time

Selfridges is undertaking a “No Noise” campaign complete with mass meditations, silent performances, and, of course, product tie-ins.

1. Selfridges Department Store in London has just launched the “No Noise” initiative.

Stuart Wilson for Selfridges / Getty Images

In collaboration with Headspace, a company that bills itself as “the world’s first gym membership for the mind,” the department store will host mass meditations, provide individual “pods” for guided meditations, and present a series of contemplative talks called “Idle Sundays.” The idea is to tune out all the noise of the modern world and focus inward.

Stuart Wilson for Selfridges / Getty Images

Five hundred people gathered for a meditation led by Headspace co-founder Andy Puddicombe and Selfridges Creative Director Alannah Weston at the January 10th launch.

3. There’s a “Silence Room” where shoppers can sit in peace.

Stuart Wilson for Selfridges / Getty Images

When Harry Gordon Selfridge first opened the store back in 1909, there was a room where shoppers could “retire from the whirl of bargains and the build up of energy.” The store is resurrecting the space to fit the era of smartphones and Black Friday campouts.

4. In February, there will be a performance of John Cage’s 4’33.

Which is a completely silent composition.

5. Of course, there’s also a retail component.

Selfridges has launched The Quiet Shop as part of No Noise, which celebrates minimalist design and a highly-curated selection of recognizable but de-branded items.

Check out more articles on BuzzFeed.com!

Senior editor, noted cactus-killer.
 
  Your Reaction?
  REACT WITH GIF
 

    Contributions

    Here Are The Top Stories
    • Joe Biden has begun to "actively explore a possible presidential campaign," the New York Times reports.
    • A conservation group in Zimbabwe reported that Jericho, the brother of beloved lion Cecil, was shot and killed by a hunter. But some scientists monitoring the pride believe he is OK.
    • The trooper who pulled over Sandra Bland was disciplined for "unprofessional conduct" in the fall of 2014, records show.
    Get The News App

    Hot Buzz

    What’s Your All-Time Favourite Quote From “The Simpsons”?

    collection

    What’s Your Favorite Disney Movie Quote Of All Time?

    collection

    Now Buzzing