I bet these guys are huge pals with peta.

For those with comments about degrading women, etc… those comments are another example of how we, as humans, value ourselves more than other life forms.
Sense of entitlement, bible shit, whatever… clearly, the commercial worked because it got to you.
Yeah, if you were alive, ripped from your environment and gutted it would hurt. Thus the message.

Why?
Just because she doesn't shave her legs real good?!?
Dang! Harsh!

All the evidence at hand is that fish don't have the same mind states and sensory experience that mammals do… this either glorifies fish or degrades women.

We need an “angstivism” button for items like this. This is pure, raw “angstivism”.

where is the sweet baby jesus button please…?

Just wait for a stripper's union to say this ad devalues the lives of strippers, women, and human beings in general. It really does. I don't care very much if fish get gutted alive. Investigate the murders of prostitutes instead. Women are more important than a bloody fish.

The don't have a point. This add is garbage.
Fish are not people.  It unfairly demonizes fishermen.
This is the kind of crap PETA puts out, as if a human, a fish, and an insect are all equally important. You know who else thinks like this? Anti-abortion zealots. They act like a 2-day old fertilized blastocyte is a person entitled to more rights than the mother.

The nosebleed was so freaking necessary. They have a point. Humans and their greed and mistreatment of all life on earth pisses me off! I am seriously ashamed to be part of the human race at times.

Oh holy lord. That was….

This is horrible… I hope it lasts.