Cute idea, but I think they should have used a different location. I mean, I know people who are deathly allergic to cat fur, and even though in the video they can be seen ‘cleaning’ up after the cats, there is no way they could account for all the fur from 100 cats.

What a stupid way to stress a lot of animals. Let’s take the most territorial animal we can think of OUT of its territory, and throw it into a vast, unfamiliar place with a bunch of other freaked out territorial predators, and see which ones get beat up. Strong work.

This was just too cute for words, you absolutely MUST watch this. I love the premise of the commercial aspect, that even cats feel at home with IKEA

WTF is right. GREAT idea, let’s take 100 cats, dump them somewhere they’re totally unfamiliar with, stress them out and see what happens. Will they fight? Duh. I hope at least 50 of them peed on the couches. IKEA, you suck.

yeah the cats are cute, but i really dont get the point of doing this at all.

Further proof that cat people are weird.

i dont think anyone named chris brown should be an animal handler

yeah lets get a bunch of cats who don’t know each other, drop them off in a weird new place and leave them to deal with it. I think this must have sucked for at least half those cats.

to have a job where all you have to do is observe a 100 cats… that would be AWESOME! i love it that people get paid to do something fun for a change.

I think it’s so cute! I am allergic to cats and own one nonetheless and I think it’s adorable!!! :-D

Obviously they didn’t use enough cats.

I feel for the folks with cat allergies shopping there the next day.

They are never going to get all the fur out of that furniture.

Needs more ImprovAnywhere.

I agree with the need to add a LAME button…

… and I continue my campaign for a ‘lame’ button.

I like their investigatory spirit! It’s an observation to test and learn, as silly as it might seem here. We need more curious minds who seek to learn, and less ignorance. Don’t look down on it, just question it.

What was interesting about that? LAAAAME.

What the fuck is the point of this?
I own cats, I already know what they’re going to do. Shred everything you own, chew on plastic, and cover the couch in hair.