Following the success of this viral Swedish shampoo ad, the Swedish Childhood Cancer Foundation decided to utilize the same technique for a different purpose.
Via youtube.com
The original Apotek Hjärtat ad literally blew people away...
So, the Swedish Childhood Cancer Foundation decided to make their own version to show the reality children with cancer face everyday.
It started out the same, and people gathered around to enjoy the spectacle.
But the tone changed pretty quickly when the hair blowing in the train wind was revealed to be a wig.
The ad then gave a few statistics and prompted people to donate money to aid the cause.
