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Romney Campaign Sets Expectations High For Convention Bump

In a background briefing with reporters in Boston today, a top Romney adviser explained that they expect to see a bigger bump from their convention than President Barack Obama's. Here is why:

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On Average, Incumbent Presidents Receive A Seven Point Bounce On The Ballot Following Their Convention

Data from 1976-2004 in includes years in which an incumbent President was running for re-election.

(Polling data was taken from Gallup, Harris, CNN, CBS/NYT, NBC/WSJ, ABC/Wash Post, Fox News survey.)

THE AVERAGE CONVENTION BUMP FOR CHALLENGERS IS EVEN GREATER…

Data from 1976-2004 in includes years in which an incumbent President was running for re-election.

(Polling data was taken from Gallup, Harris, CNN, CBS/NYT, NBC/WSJ, ABC/Wash Post, Fox News survey.)

And, Challangers' Images Improve Significantly More After Their Convention Than Incumbents'

Data from 1976-2004 in includes years in which an incumbent President was running for re-election.

(Polling data was taken from Gallup, Harris, CNN, CBS/NYT, NBC/WSJ, ABC/Wash Post, Fox News survey.)

UPDATE: An earlier set of images accompanying this item were removed because of a miscommunication over the terms on which they were shared with BuzzFeed. These images reflect the same data.