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    May 24, 2012

    Obama Campaign Shifts Swing State Ad Buys

    Cancels ads this week in the same states where Romney has purchased ads, and makes a new order for next week .

    JEWEL SAMAD / Getty Images

    President Barack Obama's presidential campaign cancelled a planned ad buy in Iowa, North Carolina, Ohio, and Virginia this week — the same states where Mitt Romney has gone up with ads.

    According to an Obama campaign source, the move is just "reweighting markets" which happens frequently, and not a change in strategy. The campaign has launched over a half-dozen television spots in the past few weeks — part of a $25 million campaign in May.

    The Obama campaign purchased new airtime next week, though the scale is as yet undetermined, according to a media buyer. The new purchase includes both 30 second and 2-minute spots.

    UPDATE: POLITICO's Maggie Haberman had details of the canceled buy last night.

    30 Second Ad "Personal"

    View this video on YouTube

    youtube.com

    2 Minute Ad "Steel"

    View this video on YouTube

    youtube.com

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