Labor unions plan to pour millions into their own Super PAC, Workers' Voice to "activate and empower" working families, one answer from the left to the big money being raised by Republican Super PACs from corporations and wealthy donors.
According to a press release, the AFL-CIO affiliated group will not focus its efforts on television ads, but on running a field effort to unite union and non-union workers behind Democrats2.
Given the difficulty the Obama Super PAC has had raising money from the left, the hope is that a more targeted group can leverage labor money into a powerful force in November.
From the press release:
Workers' Voice is going to be a counterpart to Willard Romney's & Karl Rove's groups that accept millions in corporate and 1% money. But unlike them we are not going to focus on negative TV ads, but on activating and empowering networks of working families to counter their attacks.
This is going to be an effort with ALL workers, union and non-union.
The labor movement is the original social network and Workers' Voice will be revolutionizing it for today's world by taking our traditional field and organizing knowledge and applying it to the digital era and making it available to ALL workers.
In addition to online, email & social media we will be using a new tool that has never been done before that is going to let people integrate their social networks into good old fashioned canvassing and phone banking.