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Gingrich To Air First Florida Ad Tomorrow

Highlighting his debate performances, just like South Carolina closing argument.

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TAMPA, Florida—Former Speaker of the House Newt Gingrich is buying airtime in Florida and will be up state-wide on Fox News Channel beginning tomorrow, a source tells BuzzFeed.

The ad has the same title as the one he released last week in South Carolina, "The Moment," that highlighted the best moments from his debate performance in last week's Fox News debate in Myrtle Beach. It remains to be seen whether Gingrich will incorporate Thursday's CNN debate or tonight's NBC debate in the new ad.

The impact of Gingrich's debate performances on his South Carolina victory on Saturday is hard to understate — with this ad serving as a closing argument of sorts — which is why the selection is understandable. It also matches Gingrich's broader theme: That he is the larger man, a heavyweight contrast to Obama and a plausible conservative president.

Gingrich's Florida Communications Director Portia Palmer told BuzzFeed on Saturday that the campaign wants to spend its resources strategically in the media-rich state.

This will be Gingrich's first television ad in Florida, where so far he's only been up with a radio ad on Spanish-language stations.