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    Measuring Intent And The Many Faces Of Ad Fraud

    Advertisers sell more than just products; they sell alternate realities. But what if they take it too far and the intent behind the ad grows into more than just the graphic or video on the screen?

    There are millions of advertisements running through the lumascape at any given moment. Ads carve out ideal lifestyles, express points of view, and use influencers to create FOMO (Fear of Missing Out) mentality within consumers. Advertisers sell more than just products; they sell alternate realities. But what if they take it too far and the intent behind the ad grows into more than just the graphic or video on the screen?