Zayi Reyes is the Vice President of Marketing at MetaX. Starting as an intern, Zayi developed the marketing strategy at MetaX from the ground up. She created the original social media channels for MetaX and the adChain protocol, designed the token sale marketing campaign for adToken, and initiated a go-to-market approach for the adChain Publisher Registry as it deployed on the Ethereum Mainnet. Zayi applies community management, blockchain content creation, experiential event planning, and partnership outreach to her role. She believes that blockchain technology not only provides transparency and trust, it also connects individuals around the world and enables alternative solutions for underrepresented individuals. Zayi earned her B.A. in Integrated Marketing and Communications from Pepperdine University.
Advertisers sell more than just products; they sell alternate realities. But what if they take it too far and the intent behind the ad grows into more than just the graphic or video on the screen?
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