1. A reusable Revlon oil-absorbing stick to absorb any excess oil for that matte look. This replaces blotting papers and can be used before or after applying makeup! It's even simple to clean — just remove the stone and wash occasionally.
2. Some foam-padded socks because they'll make breaking in your new boots wayyy easier. These genius socks will protect your feet from blisters so you can wear those cute new shoes, without discomfort.
Shezza is a woman-owned small business that sells products to protect your feet from blisters and discomfort.
Promising review: "My sister bought me a brand new pair of Doc Martens to wear on my wedding day and I had ZERO time to break them in. I bought these Shezza socks I’ve been eyeing for awhile. After wearing my brand new docs for over 12 hours, my feet weren’t even a little bit sore afterwards. HIGHLY RECOMMEND." —Starr Escobedo
Get a pair from Shezza for $18.95 (available in three sizes and two colors; more styles available here).
3. A pack of pimple patches for those pimples that pop up at the wrong time. Just stick these on, and it can help reduce the size of pimples and any visible redness/irritation.
Promising review: "These things have gotten rid of so many blemishes for me! I had two really big pimples, one on my chest and one on my shoulder, so I put these patches on them, and it pulled so much stuff out of those pimples that the area where it's white is actually, like, thicker than the rest of the patch; these patches are a miracle! Gotta love finding inexpensive and super effective acne solutions!" —KM
Get a pack of 96 in various sizes from Amazon for $11.70.
4. A Maybelline Eyebrow Definer Pencil if you struggle to get your brows the right shape — this will make it easier to get them the way you always dreamed of. This pencil has a teardrop-shaped tip and a little brush to help you draw and blend your way to picture-perfect brows.
Promising review: "I have little to no eyebrows. Penciling them in with something like Brow Wiz with the tiny tip is pointless and takes forever, and I run out in a month or less. This makes it easy, and my brows look BOMB!!! I will buy this over and over and over." —CheerfulBanshee
Get it from Amazon for $8.45+ (available in six shades and two-packs).
5. A lipstick with two shades in one tube so you can switch up your look without having to carry an extra lipstick — go from day to night with just one stick! You can even blend the two colors together to create a unique shade.
Shiksona Beauty is a small biz started by two sisters who wanted to create beauty products for busy people who don't have time for an over-the-top beauty routine. Their products are vegan, paraben-free, gluten-free and cruelty-free.
I have two of these lipsticks and love that I can switch up my look without having to carry a bunch of shades. It's perfect when I'm traveling, because I really like to pack light. I took two of these with me on my last vacation. It's like having a bunch of lipsticks without having to carry my entire collection. Not only does each stick have two complimentary shades, but I also love to mix the two shades together, so it's really like having three lippies in one.
Get it from Shiksona Beauty for $26 (available in five shades).
6. An ottoman for sneaky storage so you can tuck away your shoes if your collection has outgrown your closet. It's also a comfy seat — perfect for trying on all the new pairs you just snagged during a sale.
Promising review: "I can’t believe this was so inexpensive! It perfectly matches my couch and looks more expensive than it was. I like the shoe organizer inside. I put my off-season shoes in there and my Xbox controller and headset and remotes in there, and it freed up some closet space." —Tara
Get it from Amazon for $81.31+ (available in six colors).
7. The Bed Head Curls diffuser hair dryer designed to help reduce frizz and boost shine. It has a special *chill out* button that releases cool air to style curly hair. The diffuser can also be removed and used as a regular blow dryer.
Promising reviews: "The best thing I have ever bought for my hair...EVER. This was a game-changer for me. I've already recommended this to friends who have ordered it and said the same thing. The picture (shown above) is with a regular blow dryer vs. with THIS blow-dryer. If you have curly hair, you NEED this in your life. No questions asked. Buy it now! Don't read any more reviews; you're wasting valuable time. Just trust me. This is all you need in life." —Kimberly Stokes
"Works well on 4b/4c hair. My hair is a kinky/tightly curled texture, and it works great drying while maintaining my texture. The placement of the handle makes it easy to hold closely to my head." —Amazon Customer
Get it from Amazon for $24.49.
8. Maybelline Dark Circles Treatment Concealer that will work like magic to hide discoloration around your eyes. Just swipe with the included sponge applicator to make tired eyes look refreshed and selfie ready. 📸
Promising review: “First time user — this is a game-changer. And now I’m hooked. It’s sheer but covers, IDK how but it’s magic and blends in perfectly with my foundation. You can’t even tell I’m wearing it, even if I’m wearing it alone without foundation, and it’s so lightweight. Don’t even bother looking at other concealers just buy it. And buy your actual skin tone like your foundation, don’t go a shade lighter there’s no need." —Jenna Cherie
Get it from Amazon for $7.49+ (available in 18 shades).
9. A detangling brush designed to be used on curl types 3a–4c, wet or dry. This flexible comb separates hair without pain or breakage, so you can kiss knots goodbye and no longer have to dread hair-washing day.
Promising review: "This was the best purchase ever. I had braids and took them down three months later, and if I didn't have this brush to get the knots and tangles out, I don't know what I would have done. I swear by this brush. It's a must-have. I have type 3c hair if you are wondering, but I recommend it for all hair types if you deal with knots and tangles." —Monica
Get it from Amazon for $7.29+ (available in five colors).
10. Moisturizing heel socks that you can wear to bed and wake up to softer and more hydrated feet — say bye-bye to cracked heels! This gel-lined sock is infused with jojoba seed oil, olive oil, and vitamin E oil. You can also pair it with your favorite lotion, and they are reusable and washable.
Promising review: "I used these socks with Dr. Scholls severe cracked heel balm, every night for the first week and then on and off for the next few weeks. Photos (shown above) are about three weeks apart. My heels had deep, painful cracks that would occasionally bleed, and now they're almost gone." —Manuel C.
Get it from Amazon for $14.99 (available in five color options).
11. And a luxurious overnight foot cream with olive oil and shea butter to transform your soles while you sleep. Reviewers say this cream is a "treat for feet." Rub this on and slide into bed.
Blinking Owl Acres is a small business based in Texas committed to creating high-quality, handmade self-care items to add to your ritual.
Promising review: "Foot care of my dreams — it’s a real luxurious, breathable balm and it was so perfectly set in the jar once I opened it, I assumed it was going to be hard, but it was super soft and melted into a beautiful oil. I got the lavender and yarrow and the scent is not overpowering either — just right!" —Mariah
Get it on from Blinking Owl Acres on Etsy for $18 (available in three scents).
12. A Hanes wireless bra with mesh designed to keep you cool if you're tired of dealing with boob sweat. Plus, it's made with a four-way stretch fabric that adapts to your shape, making it super comfy.
Promising review: "I love, love, love this bra! I purchased a nude one at a store and liked it so much that I bought a second in black here on Amazon. They are the most comfortable I have ever owned. (Yes, even more comfortable than my sports bras or bralettes.) Great fit, stay cool fabric, great support, just enough padding for support and modesty. I highly recommend!" —DaisyMazey
Get it from Amazon for $8.97+ (available in women's sizes S–3XL and in 10 colors).
13. And a bra liner, because you can hook it on to your fave bra to avoid under-boob sweat. It absorbs moisture, is invisible under clothing, and it's made of super soft bamboo.
14. A beloved cruelty-free lengthening mascara if you want that falsie look but you struggle to glue lashes on. I mean, just look at the before and after photos. And (!!!) it has over 239,000 5-star ratings!! Plus, it's under $5!
BuzzFeed editor Kayla Boyd swears by this mascara and said:
"As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it's cruelty-free!" Peep more deets in her full Essence Lash Princess mascara review.
Promising review: "I saw a recommendation on TikTok and thought for $5, why not?! I love this mascara! I have used other high end brands of mascara and this honestly gave me more volume and length! I recommended it to two other family members and they love it too!" —Hannah
Get it from Amazon for $4.99 (also available in packs of two and three).
15. COSRX Snail Mucin 96% Power Repairing Essence, because this serum is infused with snail secretion to hydrate your skin while fading dark spots, acne scars, and smoothing fine lines. Reviewers with sensitive skin are praising it and some have even seen results in just days.
16. A pack of underarm shields that'll soak up sweat so you can avoid those embarrassing stains on your shirt. And, reviewers say it also helps with body odor, so you won't have to fake a stretch to do a sniff test.
Promising review: "I love these. I have a few cute summer dresses with sleeves — eeek! The first time I tried the shields it was 104 degrees at an outdoor event, and I was sweating bullets! The shields worked BEAUTIFULLY. Not a sweat stain in sight." —Cosmic Girl
Get a pack of 24 from Amazon for $14.24.
17. A smudge-proof eyeliner stamp if you just don't have the energy to attempt to get the perfect cat-eye. This stamp makes it super easy to get the winged eyeliner look. It has two sides — one with a stamp and the other with a liquid eyeliner pen.
You can choose the thickness of your wing and this tool comes with two stamp pens — one for each eye.
Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez
Get a set of two from Amazon for $14.98 (available in three sizes and a combo-pack).
18. A Neutrogena makeup-correcting stick so you can remove smudged eyeliner or lipstick fast. It can be frustrating to fix your makeup, especially on-the-go, but this makes it super easy. It's like having a magic wand for all your makeup mishaps.
Promising review: "This is the BEST makeup remover EVER! Makeup melts off! It leaves the skin feeling soft and moisturized! I will never use regular make up remover again!" —Tammy Gilbert
Get it from Amazon for $7.97.
19. Hard As Hoof Nail-Strengthening Cream to help your nails grow longer while conditioning your cuticles. Reviewers say it also prevents your nails from peeling, it's hydrating, and helps with nail biting. You'll have fab claws 💅 in no time!
Promising reviews: "Always looking for the perfect cuticle cream and this is it. No need to look any further. The texture is lovely and this product is the best I’ve ever bought. Look no further, this is the one!! Definite results. Great price." —Evelyn Owens
"Love this product! It revived my thin peeling nails in one month! I’m a crafter. I make my living at home making my creations. My hands get messy so often I wash my hands all the time. And I’m always peeling labels and stickers of of things. My nails could no longer peel back any stickers or they wold split like thin paper. This product revived my poor nails in one month! Now my nails are not only very strong but also longer and even whiter!! It also helped my cuticles! I applied twice a day for about two weeks, then once a day for the next two weeks. Now I apply it every other day and my nails are stronger then ever! LOVE this product! It’s smooth and creamy type of product. Very thick which is nice! Has a light tropical coconut smell which I love. Beautiful jar. Overall A+ product! If your nails are weak and peeling GET THIS NOW! You won’t regret it!!" —Lauren
Get it from Amazon for $7.94+ (also available in two- and three-packs).
20. A pack of double-sided tape strips because it'll help with so many fashion mishaps — it can prevent slips, quickly hem clothing that's too long, keep straps in place, close openings, and so much more. Reviewer's say it's strong yet gentle on the skin, lasts all day, and even stands up to water and sweat!
Promising reviews: "I needed to hem my pants because I was planning on wearing flats but did not want to fully commit due to me also wearing heels often. This stuff was perfect. I forgot about it and washed them and they stayed together! I am very impressed!" —Shyler C
"Used it to keep scoop neckline of a heavier knit sweater dress in place on my shoulders and chest and worked amazing! Adhesive never failed. Didn’t leave sticky residue on skin or clothing. Must have!!" —Lora
Get a pack of 50 from Amazon for $12.99.
21. A makeup setting spray that'll help your makeup last all 👏 day 👏 long 👏 because the last thing you want to worry about during a long day is your makeup getting smudged or rubbing off. Plus, reviewers are calling it a must-have and the best spray they've ever used!
Promising reviews: "I had received a deluxe sample of this from Urban Decay and had been using it on the days where I had a yoga class from 7:30 p.m.–9:00 p.m. —which means my makeup was on my face for OVER 12 hours. My makeup always came out just fine after my class, even after sweating like a pig! I forgot to spray it on last week and what a mistake! I came out of my class looking like a drowned raccoon. I've since bought a full-size bottle. It doesn't bother my sensitive skin and I haven't seen issues with breakouts either (but I don't use it daily). It does seem to make my makeup look more polished, similar to if you set your makeup with a light spray of water. If you sweat when using it, somehow the makeup stays put and you just sweat. It's magical. I do think it can feel a little tight when first sprayed. I noticed that the first few times in particular, but not so much now and after a few minutes I don't notice it. Anyways, if you dance or exercise and can't wash your face beforehand, try this!" —latp
Get it from Sephora for $16+ (available in two sizes) or Amazon for $13.60+ (available in two sizes).
22. A temporary eye tightener if you need a quick fix for those days when you didn't get a good night's sleep, and it shows. This is made with a skin tightener and a trio of peptides that can help smooth away fine lines, wrinkles, and help reduce puffiness. You'll look like you got eight glorious hours of sleep instantly, even if you were up all night bingeing your fave show.
Promising review: "I've bought expensive ones to remove eyebags, starting with the most popular, and everyone that actually removes them leaves a white residue. This one DOES NOT! I put it on at night and I don’t wake up with any bags. I put it on in the morning and I haven’t had an issue with white residue! I will be buying this product again!" —nAFCNEpatriots
Get it from Amazon for $28.50.
23. An unscented nighttime cream with hyaluronic acid that can promote overnight skin regeneration. It's also made with repurposed blueberry extract (a byproduct of the juicing industry) and vitamin A to help protect against blue light. It takes beauty rest to the next level, so you might as well change your name to Princess Aurora. Just take a peek at the before and after pics!
Get it from our Goodful shop for $26.
24. A silk-lined beanie because it's cold, but who wants hat hair? This beanie prevents frizz and won't strip your hair of moisture. That means you'll stay warm without compromising your hairstyle.
Promising review: "I bought two of these for my boys who have curly hair, and it seriously makes a difference! My oldest has refused to wear hats these past few years because with all of his curly hair, they would turn the top of his head into a giant frizz ball. Well, not these! This saves us so much time in hair care, and they are really are nice and warm." —Erin
Get it from Amazon for $12.79+ (available in 11 colors).
25. An Etude fixing tint so you can stop reapplying lipstick throughout the day. It's lightweight, transfer-proof, and only takes 60 seconds to apply. Plus, reviewers say it lasts a long time and it's hydrating — because who wants chapped lips? Long-lasting lipstick that doesn't flake? Sign me up!
Promising review: "Has a blurring effect on the lips and it goes on like a liquid lipstick but doesn’t have that dry feeling. The color was super cute and natural, great for everyday wear. The packaging is also so adorable and it’s a good size so you can keep it in your purse. Overall, very good lippie!" —Takara01
Get them from Amazon for $9+ (available in 15 shades and a three-pack).
26. An Esarora ice roller that can help reduce under-eye puffiness, minimize pores, and calm your skin. Plus, it can also relieve headaches, sore muscles, and alleviate redness — all you have to do is pop it in the freezer! Once it's chilled, just roll it on your face for a soothing spa experience at home.
Promising review: "OBSESSED. How have I lived without this little gem?! These great reviews are for a reason! I’ve had it for two days and have used it 5+ times. SO relaxing, helps with my rosacea inflammation, and on incoming painful zits. I haven’t had a headaches to try it out, but going by how nice it feels on my neck and forehead I would assume it’s effective in that sense as well! Stop contemplating and get it! :)" —Tiffany
Get it from Amazon for $18.99+ (available in 12 colors).
27. A pack of genius eyeshadow patches, because they'll prevent your eyeshadow from getting all over your face. Plus, it'll also make your liner and shadow lines look super crisp. You'll wonder how you went this long without 'em!
These have adhesive on back so nothing moves around in the process.
Promising review: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks which tends to happen every time I apply eye shadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper
Get a 120-pack from Amazon for $6.99.
28. A pair of no-show socks so you can rock your flats or slip-on sneakers without your socks ruining your outfit. The best part? Unlike similar socks, these actually stay put — no more sliding down! They feature a heelless design that allows them to stay hidden and stay on your feet.
29. A rotating makeup organizer that'll keep all of your makeup, skincare products, and beauty tools neatly organized instead of piled in a junk drawer or sprawled all over your vanity. Now, you'll be able to toss expired products and easily find what you're looking for.
30. A standing mirror to discreetly organize your overflowing jewelry and accessories collection. This lockable cabinet has velvet lining and six LED lights. I mean where was this when I was a Claire's-obsessed tween?!
Promising review: "This is great for getting organized! My necklaces no longer are piled together or hanging on several different jewelry holders. This has saved me so much space from the holders and multiple jewelry boxes. It really just looks like a mirror stand instead of a jewelry box. I also love that it locks." —K. Patrick
Get it from Amazon for $119.99 (available in three finishes).
31. A set of dress weights if you love wearing dresses but hate worrying about the wind blowing it. If you'd like to avoid that iconic Marilyn Monroe scene, these reusable adhesive weights will keep your skirt or dress down.
Dress Strong is a woman-owned small business based in New York.
Promising review: “I love these dress weights! I used two on the front of my lightweight dress over the weekend on a pretty windy morning. My dress stayed put and I didn't have to worry about having a Marilyn Monroe moment LOL!” —maria35244
Get it from Dress Strong on Etsy for $15+ (also available in sets of two, three, four, and five).
32. Overnight hair rollers, because doing your hair in the morning can be time-consuming and frustrating. These are comfy to sleep in because they're spongey and soft. Pop these in your hair and tuck yourself in, and just like that, you'll wake up to perfect curls — now that's what I call beauty sleep! 😴
Promising review: "Hands-down these are the best curlers I’ve ever used! Right after I write this review I’m throwing away my curling rods! These cloth rollers are incredibly comfortable to sleep in and the results are beautiful and lasts all day! I have a lot of hair and one pack of 30 works great for me! I try to use almost every single one to get more curls going. After I place them in I put my satin cap on to keep my curls in place overnight." —Raven
Get a set from Amazon for $12.99+ (available in 20, 30, and 40 count and in various colors).
33. A hanging handbag organizer to help you get all of your purses organized and in order so you'll rotate them more often instead of using the same one you've been using for years (okay, I'm talking to myself. I need this). This organizer is a great alternative to placing your purses side-by-side on shelves, which takes up so much room. Now, you'll have space for more storage.
34. Mederma PM Intensive Overnight scar cream, because it's specifically formulated to work with your skin's nighttime regenerative cycle to reduce the appearance of scars. This cream can make scars appear smoother, smaller, and less noticeable while locking in moisture and collagen.
Promising review: "This is my second order of the Mederma PM Intensive Overnight Cream. I had major surgery on my leg in February 2022 and began using it on the incision when it closed. The long incision scar has greatly diminished. I am continuing to use the cream because it is making a difference. This makes about 4 1/2 months now, and I am still seeing improvement, so I will continue to use it." —Margaret A. Nezhadpour
Get it from Amazon for $16.99.
35. A pair of no-drip cleansing cuffs that'll make it easier (and less messy) to wash your face without splashing water everywhere and without getting your arms wet. So, go ahead and wash your face like those famous Neutrogena commercials.
LA Beautyologist is a Black- and woman-owned small business from esthetician Nai Roberts-Smith. She also owns her own studio — The Golden Rx Skin Studio — in LA where she offers skincare and body treatments.
Get a pair from LA Beautyologist for $25 (originally $27; available in four colors).
36. A razor bump solution for relief from irritation caused by shaving. You can say goodbye to razor bumps, ingrown hairs, and rashes. This can be used anywhere you shave — legs, bikini line, chest, and face.
37. Pretty Fab Nails Mani Wraps so you don't have to spend time at the salon. If you want to do your nails at home without it feeling like a failed art project, these already have designs on them — all you have to do is smooth 'em on. They won't smudge or chip and there's no need to wait for them to dry!
Pretty Fab Nails is a Florida-based woman-owned small business.
Promising review: "Probably the best nail wraps I’ve used so far. I applied these to my Kiara Sky Gelly tips as I am not great with painting my own nails lol. I finished them off with a gel top coat and cured them. I’ve been wearing them for the past week and no chips or tears. I’m sold!!" —Etsy Customer
Get it from Pretty Fab Nails on Etsy for $5.99 (find more designs here).