"Modern Preppy represents the three rules in style.Contemporary, Classic and Chic. Timeless pieces such as the chino and the club blazer are matched in a modern way, and have been updated with a distinct Scandinavian sensibility in fit, patterns and colours.
Without question, one of the most influential modern day style icons who embodies this lifestyle is Gwyneth Paltrow a woman who, through her entire persona, exudes the magical combination of everyday elegance and contemporary cool. "Classic with a twist" is how Gwyneth Paltrow sums up Modern Preppy."
Here's a brief look at their campaign: