“Modern Preppy represents the three rules in style.Contemporary, Classic and Chic. Timeless pieces such as the chino and the club blazer are matched in a modern way, and have been updated with a distinct Scandinavian sensibility in fit, patterns and colours.
Without question, one of the most influential modern day style icons who embodies this lifestyle is Gwyneth Paltrow a woman who, through her entire persona, exudes the magical combination of everyday elegance and contemporary cool. “Classic with a twist” is how Gwyneth Paltrow sums up Modern Preppy.”
Here’s a brief look at their campaign:
“Am I sexy cool or easy chic? What am I? I’m both.” - GOOP
- For the second day in California, protests against Donald Trump grew heated as demonstrators briefly overcame a police barricade.
- The U.S. Navy will now let sailors wear neck tattoos and sleeves, in an effort to maintain its appeal among young people ⚓️
- And do you know what happened in the news this week? Take our quiz 💯