“Modern Preppy represents the three rules in style.Contemporary, Classic and Chic. Timeless pieces such as the chino and the club blazer are matched in a modern way, and have been updated with a distinct Scandinavian sensibility in fit, patterns and colours.
Without question, one of the most influential modern day style icons who embodies this lifestyle is Gwyneth Paltrow a woman who, through her entire persona, exudes the magical combination of everyday elegance and contemporary cool. “Classic with a twist” is how Gwyneth Paltrow sums up Modern Preppy.”
Here’s a brief look at their campaign:
“Am I sexy cool or easy chic? What am I? I’m both.” - GOOP
- It's time: Hillary Clinton and Donald Trump will face off tonight at 9 p.m. ET in the first of three US presidential debates.
- Inside the final days of the FARC, Colombia's 50-year-old rebel group, which is on the verge of signing a peace treaty with the government.
- Golf legend Arnold Palmer has died at 87. Known as "The King," his unusual style and charisma changed the game.