While pursuing an environmental studies degree, Cindy learned about menstrual cups as a way to reduce one's environmental footprint in 2018. After trying one herself — which took her 2–3 period cycles to get the hang of using — Cindy embarked on a grant project to Northern India to educate people with periods about menstrual cups. However, the insertion process proved to be difficult for many people. Using her notes from the discussions she'd had, Cindy decided to create a menstrual cup applicator and pitched the idea during an innovation competition.
Similarly, Drew learned about menstrual cups during high school and faced a similar learning curve to Cindy when first trying one. Upon learning about the environmental, financial, and health benefits of menstrual cups, Drew pitched the idea of a menstrual cup applicator during a business pitch competition in 2018. After winning the competition, Drew graduated, went to college, and continued to develop her idea, leading her to meet Cindy, who was doing the same.