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    11 Under The Radar Serums That Deserve Your Immediate Attention

    These relatively unknown beautifiers are all super highly rated for a reason!

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. The serum that has it all.

    Amazon / Via amazon.co.uk

    This serum has a rating of 4.2 stars with 4,790 reviews! Its hero ingredient? The all-round crowd pleaser vitamin C, which basically replaces your old skin cells with healthier new ones to give you a glowing complexion. It works together with jojoba oil, aloe vera, and a generous concentration of hyaluronic acid which plumps the skin, helps to reduce fine lines, and evens out skin tone.

    Price: £14.97

    2. The serum that cares – and not just for your skin.

    Amazon / Via amazon.co.uk

    Many of the serums on this list are vegan, cruelty free, and use natural ingredients where possible, but this brand goes above and beyond in their quest to minimise their impact on the environment – all of their products come in reusable or recyclable packaging and this serum uses only ethically hand-picked, organic ingredients. It contains a generous concentration of 100% pure hyaluronic acid, which will give your skin a much-needed boost of hydration – customers swear this has been a game changer for their tired-looking skin!

    Price: £15.49

    3. The spot-zapping serum.

    Amazon / Via amazon.co.uk

    Customers are simply raving about this serum, which contains a 2.5% concentration of retinol (or vitamin A – basically the key ingredient for unclogging pores and preventing breakouts). They claim that using this regularly has not only prevented new spots from forming, but has also massively improved their pigmentation and texture issues.

    Price: £11.95

    4. The serum that will help heal acne scars.

    Amazon / Via amazon.co.uk

    Dubbed the “miracle in a bottle”, this serum uses a combination of vitamin C, hyaluronic acid, and collagen to encourage the growth of new skin cells to replace the old. So if your skin has *finally* cleared up but you still have some scars and pigmentation left over, using this once a day should help. It uses 100% natural ingredients, has a non-greasy formula, and smells like roses – what’s not to love?!

    Price: £24.95

    5. The anti-ageing serum.

    Amazon / Via amazon.co.uk

    This serum is clinically proven to reduce the appearance of fine lines, age spots, and pigmentation – injecting a youthful glow in their place. Some customers claim it has even helped to deal with their more difficult skin ailments - like rosacea and extremely dry, flaky skin - when absolutely nothing else has made a difference.

    Price: £16.97

    6. The serum that feels way more expensive than it is.

    Amazon / Via amazon.co.uk

    This serum uses a premium hyaluronic complex, which absorbs moisture up to a thousand times its own weight – basically it will help your skin to stay super hydrated without getting greasy! Customers report that this serum has an impressive firming effect immediately after use, is really gentle on sensitive skin, and has made their skin infinitely softer with continued use over time.

    Price: £11.99

    7. The corrective serum.

    Amazon / Via amazon.co.uk

    This serum is meant to be applied right before bed so the powerful ingredients can work their magic while you sleep. This formula is infused with vitamins A, C, and E – all natural antioxidants which work to stop free radicals (like those found in UV rays and environmental pollutants) from damaging your skin. Customers claim it has a significant effect on dark spots and pigmentation whilst remaining gentle on sensitive skin, and if your skin errs more on the dry side the (non-greasy) oil consistency will give it a much-needed moisture boost.

    Price: £13.99

    8. The serum that’s like a facelift in a bottle.

    Amazon / Via amazon.co.uk

    This serum is definitely one for a special occasion, or any time you need an instant pick-me-up. The powerful ingredients used in this little wonder product basically work to speed up the lymphatic drainage system in a targeted area (like under your eyes) to reduce the appearance of excess fluid. Eye bags? Gone in an instant. Customers love how this gives their under eyes a pretty much immediate transformation and have reported seeing a visible difference in 90 seconds, with effects lasting a good few hours!

    Price: £20.00

    9. The everyday eye serum.

    Amazon / Via amazon.co.uk

    This serum is super lightweight (so sinks in really easily), helps to reduce puffiness and dark under eye circles, and - though powerful - is gentle enough to use every day. Customers say that with regular use they have seen a significant reduction in fine lines and wrinkles over time too, so the effects will definitely be worth the wait!

    Price: £14.97

    10. The primer with serum-like qualities.

    Amazon / Via amazon.co.uk

    This super affordable primer has all the skin-loving ingredients of a good serum (with hyaluronic acid to help retain moisture and vitamin C to give your skin a healthy boost) and will also give you a smooth base to apply your makeup. It has a water-based formula too, so is perfect for anyone with oily skin!

    Price: £6.00

    11. And last but not least, the regenerating serum that’s pricey – but worth it.

    Amazon / Via amazon.co.uk

    Infused with natural rosewater and rosehip oil, this serum is amazing for even the most sensitive skin. It claims to refresh and renew the skin using the “intense yet subtle power of rose”. Reviewers say they have noticed a significant difference in their fine lines and wrinkles, and that this serum has genuinely made their skin *glow*.

    Price: £46.00