Pret A Manger
Last week there was a bit of a hoo haa in Shoreditch, when a branch of the generic food chain Pret A Manger opened in Shoreditch. Pret for those of you that have been living in a cave for the last 20 years, is a generic food chain selling coffee that tastes like paraffin,overpriced sandwiches and assorted shite. The Hipsters complained that it had no soul , which is ironic as Shoreditch and Brick lane used to have lots of soul when I first moved to London in 1991. The soul left the area when the real residents were replaced by the artists who were displaced by the Hipsters who inhabit the place now. The Hipsters will be forced out next as the gentrification of London continues. Irony seems to be lost on hipsters for some reason though , any middle class arsehole who seeks to subvert working class culture in an ironic way, should be able to see this. I am working class, and now feel that if I go to a greasy spoon for a bacon sandwich, I can't eat it in peace , without feeling I am being ironic, or post modern. It could even be worse ,people might think I am a hipster. I can't see what's wrong with Pret anyway, I would have thought hipsters would be happy with it, after all they like Starbucks. Starbucks is the epitome of the generic hipster wank chamber. Here is a graph to help you understand the Hipster fashion wheel of irony.
The question we should ask ourselves is, Is Pret shit ? and What is the point of Hipsters. The esoteric questions will remain unanswered. In the words of Alanis Morrisette , It's ironic.
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