Everybody now loves Conchita Wurst, the Austrian drag queen who won the Eurovision Song Contest this weekend. But where did she – and her alter ego, Thomas Neuwirth – come from?
Thomas Neuwirth's first brush with fame came as a teenager in 2006, on the Austrian talent show Starmania.
Tom made it all the way through to the final of the competition... but in the end, came second.
But not before getting to do this fairly amazing Shirley Bassey number.
He then formed a short-lived boyband, Jetzt Anders! ("Different Now!"), with three other Starmania competitors.
This song, "Dieser Moment", got to number 7 in the Austrian chart.
But he returned in 2011 – which was when Neuwirth first unveiled Conchita. Again, it was on an Austrian talent show – this time, a show called Die Große Chance ("The Big Chance").
That's from her version of "My Heart Will Go On", which is POWERFUL.
From there, in 2012 Conchita made her first attempt to become Austria's Eurovision entry.
...but again, she only came second.
(In the meantime, Conchita found time to share helpful makeup tips.)
She also appeared in two reality TV shows - one where she worked in a fish factory, and another on German TV called "Wild Girls", in which a group of women had to survive in the Namibian desert.
Finally, in September 2013, Wurst was selected by ORF, the Austrian public service broadcaster, to represent Austria in the following year's Eurovision - this time, without a public vote.
This led to a major backlash - with a Facebook group, "No to Conchita Wurst at the Song Contest", getting tens of thousands of likes.
And there were petitions in both Russia and Belarus calling for a boycott of Eurovision as a result of Wursts's inclusion.
There was also a movement in Austria called "Knit for tolerance", in which people wore knitted beards in support of Conchita.
In an interview with BILD, Conchita said: "To make it clear: I am not transsexual, but a man, and will remain that way... I'm planning no sex reassignment. I just like to wear women's clothes, that's all."
Conchita has her own biography - born in the highlands of Colombia, her father a theatre director called Alfred Knack von Wurst, and with a French husband called Jacques Patriaque.
And Neuwirth wants people to take Conchita seriously - he prefers people to use feminine pronouns when discussing his appearances in her persona.
But Neuwirth also says that Conchita has been a part of his personality for a long time.
In the end, with 290 points, Wurst's "Rise Like A Phoenix" didn't just win Eurovision 2014 - it was one of the most popular acts in the contest's history.
In Wurst's acceptance speech, she made another plea for tolerance, saying: "This night is dedicated to everyone who believes in a future of peace and freedom. You know who you are. We are unity. And we are unstoppable."