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DreamWorks, SoBe, Intel, NBC Plan 3-D Super Bowl Ad

The commercials include not only a trailer for the upcoming DreamWorks film "Monsters vs. Aliens" but also a 60-second ad for SoBe Life Water that features the SoBe lizards alongside NFL stars and characters from the movie dancing to a swan lake-like interpretation. Good to see they are spending all that money on something creative... *cough*

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