A Game For The First Person Lovers: Björn Borg SS15 Collection Launched Through Love-Themed Game

So, this is a first for your man. Bjorn Borg has launched its new SS15 collection through a first person game! As a big gamer back-in-the-day this campaign idea really captured my imagination. It sees looks from the Björn Borg SS15 collection being rendered in 3D, giving the player a really special possibility to try the looks through their avatar in the game and even shop their favourite pieces right through the game. What is really cool though, is the fact that Björn Borg takes an active stand for more love in the world - certainly not like the traditional shooter I remember! In First Person Lover, gamers play a "love agent" and your mission is to change the world from cold and unfriendly to a warm and loving place. Wicked interactive idea! See a trailer and a few screengrabs below, the game is available to play on firstpersonlover.com

First Person Lover (trailer)

youtube.com / Via Björn Borg

In First Person Lover game you battle evil forces with the power of love. The game is free, web-based and runs on PC and Mac. ► http://firstpersonlover.com/

Björn Borg SS15: First Person Lover, game s/grab

Björn Borg SS15: First Person Lover, game s/grab

Björn Borg SS15: First Person Lover, game s/grab

Björn Borg SS15: First Person Lover, game s/grab

Björn Borg SS15: First Person Lover, game s/grab

Björn Borg SS15: First Person Lover, game s/grab

Via Facebook

Join the Björn Borg SS15 conversation on the brand's Facebook page. The game has got YouTube megastar and gaming guru PewDiePie backing it, so must be good!