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Posted on Jun 9, 2014

The 15 Best & Worst World Cup Brand Ad Campaigns Of 2014

From the grand to the bland. These are the top and flop ads produced for this years international football tournament. In no particular order...

by thetylerpeters

Community Brand Publisher

England goalkeeper, Joe Hart takes the centre-stage in this frankly awful dressing room type ad.
#HartRateMoment — youtube.com

England goalkeeper, Joe Hart takes the centre-stage in this frankly awful dressing room type ad.
#HartRateMoment

youtube.com

England goalkeeper, Joe Hart takes the centre-stage in this frankly awful dressing room type ad.
#HartRateMoment

A decent Inspirational poem spoken over clips of star home team players. Thing is, do any of them actually own a Vauxhall?
#StandTogether — youtube.com

A decent Inspirational poem spoken over clips of star home team players. Thing is, do any of them actually own a Vauxhall?
#StandTogether

youtube.com

A decent Inspirational poem spoken over clips of star home team players. Thing is, do any of them actually own a Vauxhall?
#StandTogether

No actual gameplay but a damn good sports ad all the same. The emotive focus is on the brands affiliation with this years world cup 'pre-game' warm-up as players use this 'essential' accessory to psych themselves up for the match ahead.
#GameBeforeTheGame — Via youtube.com

No actual gameplay but a damn good sports ad all the same. The emotive focus is on the brands affiliation with this years world cup 'pre-game' warm-up as players use this 'essential' accessory to psych themselves up for the match ahead.
#GameBeforeTheGame

Via youtube.com

No actual gameplay but a damn good sports ad all the same. The emotive focus is on the brands affiliation with this years world cup 'pre-game' warm-up as players use this 'essential' accessory to psych themselves up for the match ahead.
#GameBeforeTheGame

A nice affair this, demonstrating that you can be from an isolated community in the Amazon in Brasil, to the forgotten city of Ramallah, Palestine, Eastern Europe, and the tsunami affected area of Otsuchi, Japan. Because the 2014 FIFA World Cup is truly the World's Cup and everyone is invited.
#WorldsCup — youtube.com

A nice affair this, demonstrating that you can be from an isolated community in the Amazon in Brasil, to the forgotten city of Ramallah, Palestine, Eastern Europe, and the tsunami affected area of Otsuchi, Japan. Because the 2014 FIFA World Cup is truly the World's Cup and everyone is invited.
#WorldsCup

youtube.com

A nice affair this, demonstrating that you can be from an isolated community in the Amazon in Brasil, to the forgotten city of Ramallah, Palestine, Eastern Europe, and the tsunami affected area of Otsuchi, Japan. Because the 2014 FIFA World Cup is truly the World's Cup and everyone is invited.
#WorldsCup

Pepsi or Coke Cola? Pepsi or Coca Cola? Coke win this one. Featuring the voice of Janelle Monáe, the ad spot stars RVP, Luiz, Ramos, Agüero, Wilshere and four-time player of the year, Leo Messi as it fuses the world of football and music.
#FutbolNow — youtube.com

Pepsi or Coke Cola? Pepsi or Coca Cola? Coke win this one. Featuring the voice of Janelle Monáe, the ad spot stars RVP, Luiz, Ramos, Agüero, Wilshere and four-time player of the year, Leo Messi as it fuses the world of football and music.
#FutbolNow

youtube.com

Pepsi or Coke Cola? Pepsi or Coca Cola? Coke win this one. Featuring the voice of Janelle Monáe, the ad spot stars RVP, Luiz, Ramos, Agüero, Wilshere and four-time player of the year, Leo Messi as it fuses the world of football and music.
#FutbolNow

The Perfect pub advert? Perhaps, but mostly because Jeff Sterling, Paddy McGuinness and Ian Wright are in it, AND that dude from comedy, Phone Shop.
#CarlsbergFanSquad — youtube.com

The Perfect pub advert? Perhaps, but mostly because Jeff Sterling, Paddy McGuinness and Ian Wright are in it, AND that dude from comedy, Phone Shop.
#CarlsbergFanSquad

youtube.com

The Perfect pub advert? Perhaps, but mostly because Jeff Sterling, Paddy McGuinness and Ian Wright are in it, AND that dude from comedy, Phone Shop.
#CarlsbergFanSquad

youtube.com

Featuring Gerrard, Welbeck and Sturridge, this is unfortunately a really bad England free kick advert from the brand. Ah well....

Starring Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more, this 'Winner Stays' spot is a right touch.
#RiskEverything — youtube.com

Starring Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more, this 'Winner Stays' spot is a right touch.
#RiskEverything

youtube.com

Starring Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more, this 'Winner Stays' spot is a right touch.
#RiskEverything

Need a reason to buy a new big TV? Currys and PC World 'apparently' have the answer. So dry.
#FootballWhatFootball — youtube.com

Need a reason to buy a new big TV? Currys and PC World 'apparently' have the answer. So dry.
#FootballWhatFootball

youtube.com

Need a reason to buy a new big TV? Currys and PC World 'apparently' have the answer. So dry.
#FootballWhatFootball

Cristiano Ronaldo, again? Yup. But this time, looking smug on a plane, with Pelé...
#AllTimeGreats — youtube.com

Cristiano Ronaldo, again? Yup. But this time, looking smug on a plane, with Pelé...
#AllTimeGreats

youtube.com

Cristiano Ronaldo, again? Yup. But this time, looking smug on a plane, with Pelé...
#AllTimeGreats

Touted as one of the best world cup adverts ever, this trick shots TV spot is genuinely pretty slick. *LIKE* — youtube.com

Touted as one of the best world cup adverts ever, this trick shots TV spot is genuinely pretty slick. *LIKE*

youtube.com

Touted as one of the best world cup adverts ever, this trick shots TV spot is genuinely pretty slick. *LIKE*

Basically just Usain Bolt running from Jamaica to Brazil soundtracked by Ugly Ducking's - "A Little Samba"
#Bolt11 — youtube.com

Basically just Usain Bolt running from Jamaica to Brazil soundtracked by Ugly Ducking's - "A Little Samba"
#Bolt11

youtube.com

Basically just Usain Bolt running from Jamaica to Brazil soundtracked by Ugly Ducking's - "A Little Samba"
#Bolt11

A football karaoke video to newspaper's World Cup anthem, with headers. Decent skills, alright ad spot.
#DoUsProud — youtube.com

A football karaoke video to newspaper's World Cup anthem, with headers. Decent skills, alright ad spot.
#DoUsProud

youtube.com

A football karaoke video to newspaper's World Cup anthem, with headers. Decent skills, alright ad spot.
#DoUsProud

Stupid dance, stupid ad. Be sorry Sony.
#OneStadium — youtube.com

Stupid dance, stupid ad. Be sorry Sony.
#OneStadium

youtube.com

Stupid dance, stupid ad. Be sorry Sony.
#OneStadium

Lionel Messi is getting his dream on so who should soundtrack such a lucid state? Kanye West of course, cos he got all that pooooower. Also featuring Alves, Suárez, Özil, RVP and more, it ain't all that bad.
#allin — youtube.com

Lionel Messi is getting his dream on so who should soundtrack such a lucid state? Kanye West of course, cos he got all that pooooower. Also featuring Alves, Suárez, Özil, RVP and more, it ain't all that bad.
#allin

youtube.com

Lionel Messi is getting his dream on so who should soundtrack such a lucid state? Kanye West of course, cos he got all that pooooower. Also featuring Alves, Suárez, Özil, RVP and more, it ain't all that bad.
#allin

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