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The 15 Best & Worst World Cup Brand Ad Campaigns Of 2014

From the grand to the bland. These are the top and flop ads produced for this years international football tournament. In no particular order...

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Head & Shoulders

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England goalkeeper, Joe Hart takes the centre-stage in this frankly awful dressing room type ad.



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A decent Inspirational poem spoken over clips of star home team players. Thing is, do any of them actually own a Vauxhall?


Beats by Dr. Dre

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No actual gameplay but a damn good sports ad all the same. The emotive focus is on the brands affiliation with this years world cup 'pre-game' warm-up as players use this 'essential' accessory to psych themselves up for the match ahead.


Coca Cola

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A nice affair this, demonstrating that you can be from an isolated community in the Amazon in Brasil, to the forgotten city of Ramallah, Palestine, Eastern Europe, and the tsunami affected area of Otsuchi, Japan. Because the 2014 FIFA World Cup is truly the World's Cup and everyone is invited.



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Pepsi or Coke Cola? Pepsi or Coca Cola? Coke win this one. Featuring the voice of Janelle Monáe, the ad spot stars RVP, Luiz, Ramos, Agüero, Wilshere and four-time player of the year, Leo Messi as it fuses the world of football and music.



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The Perfect pub advert? Perhaps, but mostly because Jeff Sterling, Paddy McGuinness and Ian Wright are in it, AND that dude from comedy, Phone Shop.



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Featuring Gerrard, Welbeck and Sturridge, this is unfortunately a really bad England free kick advert from the brand. Ah well....


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Starring Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more, this 'Winner Stays' spot is a right touch.


Currys & PC World

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Need a reason to buy a new big TV? Currys and PC World 'apparently' have the answer. So dry.



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Cristiano Ronaldo, again? Yup. But this time, looking smug on a plane, with Pelé...



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Touted as one of the best world cup adverts ever, this trick shots TV spot is genuinely pretty slick. *LIKE*


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Basically just Usain Bolt running from Jamaica to Brazil soundtracked by Ugly Ducking's - "A Little Samba"


The Sun Newspaper

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A football karaoke video to newspaper's World Cup anthem, with headers. Decent skills, alright ad spot.



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Stupid dance, stupid ad. Be sorry Sony.



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Lionel Messi is getting his dream on so who should soundtrack such a lucid state? Kanye West of course, cos he got all that pooooower. Also featuring Alves, Suárez, Özil, RVP and more, it ain't all that bad.