The 12 Best Music Marketing Campaigns Of 2014

Marketers are now trying new ways to connect with audience and are relaying more and more on music to create an emotional link.

1. Sound City Project

Via soundcityproject.com

A sound experience that lets you navigate into cities and hear their particular noises.

2. Skip Ad Festival

Via youtube.com

To promote the new season of The Voice, an online musical contest was created through the ads on YouTube and where the user had five seconds to skip an artist or not.

3. Sprint Sound Sessions

Via youtube.com

A concert where the audience smartphones make the beats that the artists sings to.

4. K9 FM Pedigree

Via youtube.com

A radio that showcases music made for dogs, staying at home alone all day.

5. My Festival Story - Spark

Via youtube.com

An experiment during a festival in partnership with Spotify, where visitors could catch up on an online playlist the artists that they saw playing live.

6. Red Bull Campus Clash

Via vimeo.com

A promo experiment for a DJ contest where the listeners are able to ... mix the sound coming from the music players and try their hands at DJing.

7. Soundspot Skate - Skol

Via youtube.com

A geolocalised playlist for skaters where each riding spot in a city is linked to a particular music to encourage athletes to ride the whole town

8. Serendipity - Spotify

Via spotify.com

An interactive experience that lets you discover what tracks are the most played on Spotify in a particular country.

9. #ThumbMoments - Pandora

Via youtube.com

A real-time operation on Pandora where the users that liked a track from Lindsey Stirling where instantly connected by video with the artist, which then song them her song live just for them

10. Stay Forever - Panama x Seafolly

Via youtube.com

The swimming wear brand Seafolly partnered with the Panama music band to create a shoppable music video.

11. Single Play - KK Box

Via youtube.com

To promote a music streaming service, a print ad was created that could enable the reader to listen to an exclusive track once.

12. 100 Gifts Christmas Story - Francfranc

Via youtube.com

A fancy music video where the user has to discover hundred hidden items.

The Midem Marketing Competition 2015 will award the best music marketing campaign of the year.
You can enter your music marketing operation before the 6th March 2015.