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    35 Fabulous Buys If You Love Spoiling Yourself

    Go on, you deserve it.

    1. A sleek and ever-so-useful shower beer and wine holder because nothing says R&R like having a glass of pinot grigio easily accessible while you take a nice, long bath. It can also hold beer cans if an IPA is more your speed!

    reviewer image of a glass of red wine resting in the wine holder
    reviewer image of a beer can resting in the wine holder

    Promising review: "I like to drink. I also like to shower. So why not both at the same time? I’ve had this item for a few years now. Even moving a few times, this suction cup sticks like day one! Perfect for keeping your sipper cold and not watered down while you scrub-a-dub-dub." —TXMags

    Get it from Amazon for $12.80+ (available in six styles).

    2. A set of four Mario Bedescu facial sprays — hydrate your skin with your choice of rose, green tea, lavender, and orange blossom face mists.

    the four facial sprays
    Amazon

    Promising reviews: "One of my favorite things to use on the go for mist and glow." —vwbugs

    "I love these facial sprays so much!! They work so well to keep my skin feeling fresh and dewy! And I love that they don’t leave a sticky residue on your skin. I definitely recommend getting these." —Susete Assuncao-Marei

    Get it from Amazon for $20+ (available in packs of three or four and two sizes).

    3. Adjustable Bluetooth Beats headphones with sound isolation so you can block out the noise of other gym-goers while you try to break your benchpress record. These sleek headphones offer 40 hours of battery life!

    a reviewer at the gym wearing the rose gold beats headphones
    reviewer image of the rose gold headphones

    Promising reviews: "The perfect pair of headphones to work out in. I can run and do cardio, or lift heavyweights, and sometimes they just complete the 'fit." —Renee Cuthbert

    "Best money I have spent in a while. I love them so much more than AirPods. Great for working out. If you are on the fence about getting them, this is your sign to do it. I was too and I have no regrets. Money well spent." —sarah

    Get it from Amazon for $131.39+ (available in four colors).

    4. An electric bathtub massage mat for a true spa experience at home. It's even got a built-in heater so you can really relax!

    Promising review: "I love this product!!! After a long day's work on your feet you just wanna get in your bath, turn this on, and relax. The bubbles and the massage heat are wonderful. And you can have your aromatherapy going too. I’m in heaven. 🥰" —Judilea

    Get it from Amazon for $109.99.

    5. A minimalist gold Kate Spade bracelet with "heart of gold" engraved on the inside as a cute little reminder that you are kind and loving and deserve to treat yourself.

    reviewer image of the bracelet
    image of the bracelet on a reviewer's wrist

    Promising review: "What an elegant piece for such a reasonable price. Understated and charming. I have minimalist tastes in jewelry and this hits the spot. Highly recommend." —Elizabeth

    Get it from Amazon for $38.

    6. An oval Drybar blow-dryer brush to easily dry and style your hair in one fell swoop! Get consistent salon results without the consistent salon prices. It even has a cool setting for perfect styling.

    reviewer with wet, curly hair
    same reviewer with dry, straight hair

    Promising reviews: "It is very easy to use and takes me about 20–30 minutes to get a salon-like blowout at home!" —Todd Wenzel

    "Best of both worlds: dryer, and brush. I have thick, heavy, straight hair and I'm always spending a lot of time drying. Not with this baby. I did it in 15 minutes; I'm going to get rid of my blow-dryer." —rana

    Get it from Amazon for $155.

    7. A waterproof shower phone holder because you've got TikToks to watch and needing to wash your hair shouldn't get in the way of that. This dual-layered anti-fog phone holder offers 360 degrees of protection because your phone is your life and should be treated as such.

    a reviewer hand touching the outside of the shower phone holder with a phon inside
    a reviewer rotating the shower phone holder

    Promising review: "I have ADHD and dread showers due to how boring they are, plus some sensory issues (cold and wet is not my ideal state). But now I add some entertaining videos to a playlist and boom, I'm not so miserable in the shower! The case is definitely waterproof, and the sound comes through great." —Lauren 

    Get it from Amazon for $16.99 (available in five colors).

    8. A light-blocking Bluetooth sleep mask — made of super soft and breathable silk, this memory foam sleep mask will help lull you to sleep with your favorite chill-time playlist.

    Promising review: "Love the ability to comfortably sleep on my side while listening to music or a favorite audio book as I drift off. Lets me put my brain in park with a good distraction without the interference of light. Comfortable to wear, not too hot (according to my wife who has hot flashes). The flat cushioned speakers are ergonomic and do not put pressure on the ears. An absolute need for a good night's rest." —K Logan

    Get it from Amazon for $22.58+ (available in six colors).

    9. A portable and waterproof Bose Bluetooth speaker with a tear-resistant strap so you can attach it to your backpack or handlebars to keep the good times flowing.

    reviewer charging a white bose speaker
    reviewer holding black bose speaker outdoors

    Promising review: "This is my first time buying a Bose product and I am completely blown away! I listen to music all the time and I've used a few different Bluetooth speakers from other big name brands. None of them are as good as these. I purchased two so I could get a nice full sound. These little guys pack a punch! They are so crisp and clear-sounding. I'm picking up on subtle sounds that I've never heard before and I'm very impressed. They are easy to setup and use and I really enjoy the amount of control I have with the volume. Each speaker can be controlled individually and together. I definitely recommend!" —Chris

    Get it from Amazon for $99+ (available in four colors).

    10. A personal wine chiller you keep in the freezer for those unfortunate moments when you forget to put your rosé in the fridge to chill. Just rest your wine glass in this chiller and it'll keep your wine cool!

    reviewer using the chiller with a glass of wine
    reviewer using the chiller with a martini glass

    See it in action on TikTok here. 

    VoChill is an Austin, Texas-based small business started by a husband and wife who wanted to enjoy white wine, even in the heat. 

    Promising review: "This is not only a very nifty gadget for keeping wine cold, but also works great for a chilled cocktail served up that always goes room temp before finishing. It fits all my stemmed glasses, and I have a wide variety." —Allison Grace

    Get it from Amazon for $49.95+ (available in three colors and also a pack of two). 

    11. A sleek and multifunctional Hatch Restore sound machine that also mimics sunrise to help you fall asleep, stay asleep, and wake up. Now that the sun will be rising later and later, this might just come in handy. You can even control it using the Hatch Sleep app!

    Get a free trial of the Hatch Sleep membership with purchase and browse soothing content!

    Promising review: "We're coming into the winter months, and I already really struggle to get up early, no matter how much sleep I get. Decided to take the plunge and get the Hatch Restore, and wow. Guys, it works. The light is incredibly bright, the volume is much louder than I expected, and the white noise sounds have gotten us into deep sleep quickly. My body is gently waking itself up a few times in the 30-minute sunrise phase, so when the alarm goes off, it feels good to get up and get going. Coming from a mom of three kids ages 4 and under, I was needing to get better about getting up before them to get the day started. This has been a lifesaver. Worth every single dollar." —Jonny Porter

    Get it from Amazon for $129.99.

    12. An oversized sherpa blanket-hoodie as seen on Shark Tank because it doesn't get comfier than a blanket you can wear! Double-layered with luxurious fleece, this hoodie will keep you warm all winter long. 

    reviewer bundled under a blue comfy
    reviewer wearing gray comfy

    Promising review: "Super soft inside and out. When I saw The Comfy on Shark Tank I just knew I had to have one. I live near the beach and it is perfect for chilly mornings and cool evenings. I absolutely love mine. I was pleasantly surprised by the quality of the fabric. It feels so luxurious that I want to wear it all the time. I bought myself a navy blue one but I am already thinking of getting a couple more ordered for both my kids. Great product." —Kat

    Get it from Amazon for $49.99+ (available in 14 styles/colors).

    13. Bartesian cocktail machine — just fill the machine up with your alcohol of choice and insert a cocktail capsule to get a drink so good you'll be glad you didn't brave the winter winds to go to a bar. Plus, it automatically cleans itself after each cocktail and has dishwasher-safe parts for easy care.

    The Bartesian pouring a margarita in a low ball glass.
    A margarita with a lime wedge, straight out of the Bartesian.
    Hannah Loewentheil / BuzzFeed

    Promising reviews: "My entire family and I are extremely satisfied with the Bartesian cocktail machine. I bought this late November but could not provide a review as this was a family Christmas gift. When it was finally unwrapped and opened up, everyone was surprised, excited, and wanted a drink. With six adults in the family, we all had our favorite. I bought six different cocktail mixes (cosmopolitan, whisky sour, sex on the beach, rum breeze, uptown rocks, and Long Island iced tea). We tried them all, and every cocktail turned out fantastic!! I would recommend this machine to anyone who enjoys quality cocktails." —Doug

    And read one BuzzFeed writer's full Bartesian cocktail maker review.

    Get it from Amazon for $238.99+ (available in three styles).

    14. An eyeliner stamp so you don't have to trial-and-error your way to the perfect cat-eye. This smudge-proof and waterproof formula will keep you looking fierce all day long.

    reviewer with a perfect cat eye
    image of the stamp eyeliner in a reviewer's hand

    Promising review: "It’s so easy to use and fast! I wore this eyeliner in the dead heat of a humid Georgia summer and even the rest of me was wilted, my eyes looked fantastic! I bought two sets — one for home and one for travel. I wear glasses so I have to get really close to the mirror to make sure I don’t mis-stamp but it’s really hard to mess up. I will be buying again definitely!" —Chloe H.

    Get it from Amazon for $14.97+ (available in three styles and a combo pack).

    15. A heated eye massager for help relieving stress and pressure from your eyes. Its built-in Bluetooth capability and speakers also mean you can listen to your favorite calming playlist while you relax. No playlist? No problem! There are pre-recorded sounds, too.

    Promising review: "A YouTuber I love who gets migraines said she loves this and I thought it's worth a shot to try it. It’s been such a huge help in getting me to sleep when I have a migraine and I’m so happy I made this purchase. Couldn’t recommend it more." —Autumn Crawford

    Get it from Amazon for $51.79+ (available in three styles).

    16. A twist-bottom flower vase that allows you to easily drain excess water or cut too-long stems from your bouquet so they last longer!

    A model twisting open a white flower vase at the base
    Model cutting the stems of the flowers and draining the water
    Amazon

    Check out a TikTok of the twist-off vase in action. 

    Amaranth Vase Company is a small business that was started to make caring for a bouquet of flowers way easier. 

    Promising review: "Most genius vase. The flowers last so much longer, because you can change the water and snip the stems to keep bacteria from growing and killing your flowers. It’s also beautiful as a vase itself, super modern and chic." —Eliezer Labkowsky

    Get it from Amazon for $34.99+ (available in six colors and two sizes). 

    17. A waterproof silicone Foreo facial cleansing brush to provide a deep clean that removes dirt, oil, dead skin cells, and makeup thanks to its eight pulsation settings.

    a video of buzzfeed writer maitland cleaning her face with the foreo luna mini 2
    image of buzzfeed writer maitland using the foreo luna mini 2 with text that reads
    Maitland Quitmeyer / BuzzFeed

    Promising review: "I have used this in conjunction with my cleanser for about a week and have not only noticed my skin getting noticeably better, but also have received compliments about my now naturally glowy skin. I have acne prone combination skin and this is my new holy grail product." —Scout

    Get it from Amazon for $105.13+ (available in six colors).

    Read a BuzzFeed editor's Foreo Luna Mini 2 review for more deets!

    18. A box of pore-tightening face masks because their 8-in-1 treatment will leave your skin visibly hydrated, bright, and lifted. You just need to get through the 15 minutes of looking a little like a zombie. But it's worth it!

    reviewer looking like a zombie with the face mask
    Reviewer's before and after and you can see that the mask has tightened their skin and reduced the appearance of lines on the forehead, around the eyes, and around the mouth

    Promising review: "I'm 27 and this is my second time purchasing these masks. I use these about once every other week or so. I have seen drastic improvements in my skin. After one use my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed my fine lines on my forehead are less noticeable and the overall texture of my skin is more smooth compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted lol. My uneven skin tone has improved and my face has brightened some. I live and work in the city and I think you can tell by my skin appearance but after using these my skin looks fresh, soft, and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel

    Get a pack of eight from Amazon for $25.

    19. cable-knit two-piece set so cozy you'll feel like you're on Cloud Nine. Is it loungewear? Yes. Is it date-wear? Absolutely. Is it brunch-wear? You know what I'm gonna say.

    Reviewer in the white cropped sweater and leggings set
    reviewer wearing the set in a camel color

    Promising review: "Imagine 100 kittens in a cuddle puddle who just want to snuggle with you. That is what wearing this feels like. When I took it out of the packaging I got nervous because the pants seemed a little small, but they stretch a lot! I gave them the same bend over test you’d give leggings; you can kind of see your undies if you’re looking hard, but I don’t care at all. This grey chenille fabric is warm and cozy and I quite literally do not want to take it off. I’m about to order a second just so I know I have backup because I’m already obsessed." —Cara L.

    Get it from Amazon for $40.79+ (available in sizes S–L and 12 different styles of sets).

    20. An acrylic plant hanger for your windowsill so your floors, countertops, and tables aren't overrun by all of your plant children. And they deserve to properly displayed, don't ya think?

    The three-tiered shelf holding nine plants
    Beautiful Views / Etsy

    Beautiful Views is a family-owned small business based in South Carolina. 

    Promising review: "Not only do these shelves look amazing and give me so much more room for my plants but the customer service is amazing! I forgot to order extensions with my order so I contacted the shop and they helped me by making a special listing for the extensions. They placed them in my original order so everything came together. If you’re looking for a window shelf this is it!!" —Jamie Miner

    Get it from Beautiful Views on Etsy for $74+ (available in three styles and three mounting options).

    21. A pair of four-way stretch leggings that have everything you're looking for: coziness, style, flexibility, pockets, versatility, and they're not pants.

    FYI, this is included in Prime Try Before You Buy so you can give it a trial run if you're a member!

    Promising reviews: "I am totally obsessed with these leggings! I love the fit, the comfort, support, and the pockets." —Wendy Lair

    "From the girl who only wore Lulu...I’m OBSESSED. They don’t need to be pulled up, they look fabulous, and they’re great for yoga, biking, running, lounging, whatever!! Seriously, such great squat-proof (or headstand proof!) leggings. I keep buying more!!!" —Amanda Whittaker

    Get it from Amazon for $23.98+ (available in sizes XS–3XL and in 37 colors/styles).

    22. And a pair of nonstretch high-rise Levi's jeans with a straight ankle cut to add a lil' classic flair to your whimsical wardrobe. 

    reviewer wearing the levi's jeans
    same reviewer showing jeans from the back

    FYI, this is included in Prime Try Before You Buy so you can give it a trial run if you're a member!

    Promising review: "I seriously am obsessed with these jeans. They are my holy grail. I got a bunch of my friends to get them and they are obsessed too. Seriously, THE best jeans out there. I’m not kidding. Super comfy and stretchy, not stuffy at all." —Madeline Grimes

    Get it from Amazon for $29.90+ (available in sizes 24–39 and in 13 colors).

    23. A portable mini projector if your movie-watching experience needs a bit of an upgrade. Go ahead and turn your living room into an actual movie theater! Detailed and vibrant images are just a few clicks away...

    reviewer image of the small white projector
    reviewer showing what the projector projects on a wall

    Promising review: "I've been wanting a projector for a while now after seeing it on TikTok, and this one hits the mark. The quality is crisp and clear to the point that you don’t really need a projector screen. The sound can go pretty loud. Most importantly, it can connect to my iPhone and MacBook. I got it as a gift, and I’m very happy with it. It doesn’t come with the Apple adapter, but you can find it for cheap separately anyway. No complaints so far." —Amazon Customer

    Get it from Amazon for $68.84

    24. A cool sunset projector lamp so you can experience that magical time of day whenever you want. This adjustable lamp can also be used as a photoshoot backdrop or to highlight art in your space.

    warm orange and pink light cast on walls in a living room
    the orange light concentrated on a bedroom wall

    Check out a TikTok of the sunset lamp in action. 

    Promising review: "This lamp really exceeded my expectations. I bought it on a whim and honestly wasn't expecting that much, but I'm really happy with it. Feels like it's made of durable, quality material and emits a strong light, but it's not too bright — I use it in the evenings when I'm trying to wind down before bed and it's bright enough to light up my room without feeling like it's going to mess up my sleep cycle. Highly recommend — really does feel like you're watching a lovely sunset :)" —amazon customer

    Get it from Amazon for $19.99+ (available in two styles).

    25. An adjustable bamboo bathtub tray for a well-deserved self-care day. Prepare a glass of wine, light a candle, drop in a bath bomb, and get ready for a relaxing and rejuvenating bath.

    Not only is it size-adjustable to accommodate different tubs, it comes equipped with a wineglass holder, edges that safely prop up a book or tablet, a candle holder, and extra space for whatever else their cozy heart desires.

    Promising review: "When I placed my order for this tray I looked at the pics but did not realize how really cool this piece is. The ability to change the size is great, but I just love the different trays that are removable as well as the ability to put my phone and a Kindle in 'safe' areas of the tray. I found a perfect place for my TV remote should I want to watch TV and not read. I just got it and used it last night but it appears to be well-made, balanced, and offers versatility for the things you may want at your fingertips when taking a luxurious bath!" —SindiMcG

    Get it from Amazon for $29.99+ (available in five colors).

    26. A plush, double-sided shaggy faux-fur duvet set that'll make leaving bed nearly impossible! And since one side is faux fur and the other side is velvet, you'll be cozy no matter which one you choose.

    the off white faux fur duvet set on a bed
    Amazon

    Promising review: "If my house caught on fire, this is the first thing I’d grab. But seriously, this is one of my favorite things in my whole house. I feel like it tied my entire room together. I get so many compliments on it and it seriously so cozy and well made. My only complaint would be how hard thing thing makes it to get out of bed in the mornings. It’s incredibly soft and isn’t the type of 'fur' that will mat and get gross-looking over time. I rely heavily on reviews when I buy things so I’m here to tell you — if you’re on the fence about buying this...do it!! Also, the pillowcases are amazing also. Super soft and the pompom fringe is adorable." —Sk

    Get it from Amazon for $64.99+ (available in sizes twin–king and 29 colors).

    27. A vintage-inspired oval mirror sure to tell you that you're the hottest of them all. Well, it doesn't actually talk, but that's what it *would* say if it could.

    image of reviewer holding the gold decorative mirror up
    reviewer image of the white mirror

    Many reviewers also use this mirror as a tray!

    Promising review: “It looks exactly like the pictures and was an absolute STEAL. I'm so glad I found this. It's the perfect size for me to easily see my shoulders from just holding it an arm's length away! It's super lightweight, so don't worry about it being too heavy for the nail. Looks super vintage and is great for doing hairstyles and makeup in!” —Rhonda Farias

    Get it from Amazon for $18.49+ (available in two finishes and in packs of two).

    28. A glamorous two-tier gold-colored bar cart so you can add a ~spirited splash~ to your home. You'll feel super fancy reaching for your gin from this golden beauty.

    Promising review: "My bar cart is ready to serve! I’m really loving it. It fits perfectly in my new lounge and makes the space look more luxe. It was very easy to assemble and big enough to accommodate my most favorite bottles." —Sov

    Get it from Amazon for $139.99.

    29. A luxe towel warmer — wrap yourself in warmth and comfort this winter. I mean, a towel that feels like it just came out of the dryer? Right when you step out of the shower? Yes, please!

    a model pulls a towel out of the towel warmer
    Amazon

    It fits about two towels and has a 15-minute adjustable timer.

    Promising review: "I bought one for myself, then bought several others as presents because it's so nice. It's fairly small and easy to find space for even in a small bathroom but is also big enough to hold two large towels at a time. There are a few small things to watch for: occasionally the on button takes a bit of finagling to work; it takes about eight minutes to hit 'maximum' towel warmth; if the lid is askew/not fully on the towel loses a lot of heat; there's a bit of a plastic odor that goes away after the first few uses. But if you're aware of those things it's super luxurious and worth every penny, having a super-warm towel waiting for you counters all the misery of having to leave the shower in the winter. It also makes a great present, it's the kind of luxury item people don't normally think to get for themselves but makes life so much better. Anybody who says you can't buy happiness obviously hasn't bought a towel warmer." —Heather

    Get it from Amazon for $159.99.

    30. A handheld LED showerhead that displays the water's temperature so you don't have to unknowingly step into a freezing cold shower. It even changes color to let you know how hot the water is! 

    A chrome shower head with an LED display showing the temperature of the water
    The same shower head showing different light colors from blue to green to red

    Promising review: "I've had this for several months and wanted to give it some time before reviewing it. I LOVE this showerhead! No more ice-cold water or scalding burns when stepping into the shower and no more leaning into the shower with one hand in the water stream and the other hand adjusting the taps (my poor aching back) WAITING for the water to change temps. It also has great outflow pressure so I don't have to crank up the water on full, although that does make the light-up bit a little dimmer but that's OK. It just means it will work well with low water pressure and still light up, just not as bright. The slim head is chunky yet easy to grip and maneuver for my arthritic hands." —Rebecca

    Get it from Amazon for $29.99.

    31. A four-layer muslin blanket to give you the most comfortable and temperature-regulated sleep of your life. 

    closeup of the corners of three blankets to show texture
    blanket tossed over a gray sofa

    Promising review: "This is the perfect throw for summer nights as it is lightweight. Yet since it is muslin it will adjust to the climate so I'm sure it will be so cozy during the winter time. It's beautiful and so soft and now I don't have to steal my son's blankets! It is so soft, cuddly, and beautiful." —A&E

    Get it from Amazon for $23.91+ (available in seven sizes/styes and 14 colors).

    32. A retro-inspired Bluetooth record player so you can play all your favorite playlists and records in style.

    reviewer image of the record player closet and sitting on table
    reviewer image of the record player open showing the top of the record

    Promising review: "I'm in love with my record player. I don't have any bad thing to say about it. The sounds quality is great. The way it looks is perfect. I actually own a second record player and this is my favorite as it looks very vintage. Is definitely giftable. I'm buying this for my sister who also loves collecting vinyls." —Liliana

    Get it from Amazon for $50.99+ (available in five colors).

    33. A plush, hooded fleece robe — put this on the second you wake up. Stay toasty in this warm robe whose two pockets would love to be a home for your favorite snacks.

    reviewer image of a customer wearing the purple rongtai fleece hooded robe
    the same reviewer wearing the purple rongtai fleece hooded robe standing to the side

    Promising review: "This is exactly what I wanted. It’s soft, comfortable, pretty, and I love the hood for when I take the dogs outside to potty when it’s cold. I love the pockets and the length is long (on me), which I love." —Daisy

    Get it from Amazon for $29.99+ (available in women's sizes S–XXL and 29 colors/patterns).

    34. A pack of 14 LED stick-on lights because they'll turn any mirror into a glamorous Hollywood vanity. Apply your boldest red lip and smile for the cameras!

    Promising review: "Very easy to install and the lights look gorgeous! I have them on a big mirror in my room that I use for dancing and they light up my whole room. I’ve had them for a year and they're still going strong. Also makes doing makeup easier if your room is dark." —Josie N.

    Get it from Amazon for $28.99.

    35. A quaint and quirky strawberry vase so your blossoms look even more lovely while they catch some rays by your bedroom window.

    the strawberry vase with flowers inside
    Amazon

    Promising review: "This is literally the cutest thing I’ve ever seen. It’s little but adds the perfect pop of color and cuteness into any corner." —Jessica B.

    Get it from Amazon for $26.95.

    The reviews for this post have been edited for length and clarity.